BITE Focus
From festivals to out of home when everyone was at home
By Izzy Ashton
How HUN Wine and TBWA pivoted its marketing strategy to bring lightness to lockdown with wine in a can.
BITE Focus
“If you’re one team, trust is built within it”: How Persil and MullenLowe pivoted to celebrate staying home during lockdown
By Izzy Ashton
The brand that has long been the proponent of Dirt is Good and outdoor play, suddenly had a new tagline to offer.
BITE Focus
The anti-panic buying model: How Bother and Wax/On are simplifying the weekly shop
By Izzy Ashton
Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.
BITE Focus
#TheBigMissYou: How Fox and Hare found a silver lining for The Big Issue
By Nicola Kemp
How The Big Issue and Fox and Hare turned to creativity in the crisis to fill The Big Issue’s funding gap.
BITE Focus
We are not “all in it together”
By Izzy Ashton
Research from Mother and davies+mckerr has unpacked how consumer behaviour is really shifting under lockdown.
BITE Focus
Love under lockdown: How eharmony and The Specialist Works brought virtual matchmaking to the masses
By Izzy Ashton
A relationship of mutual trust enabled this dating giant to seamlessly roll out a new feature, launch it to market and pivot a media plan to help people find love under lockdown.
BITE Focus
WACL Gather 2020: Go Further Together
By Izzy Ashton
Syl Saller CBE, outgoing CMO of Diageo and Camilla Harrisson, CEO of Anomaly, discussed the importance of psychological safety at work as WACL Gather went virtual.
BITE Focus
Stop baking sourdough and #SupportLocal
By Nicola Kemp
A new campaign to encourage consumers to support local businesses shines a light on the opportunity to shift consumption habits in the wake of the crisis.
BITE Focus
Business unusual: The creative industries offer advice for operating through the COVID-19 pandemic
By Izzy Ashton
BITE’s guide to the best agency advice for navigating the Coronavirus crisis.
BITE Focus
“It’s not about selling flights; it’s about being the light at the end of the runway.”
By Nicola Kemp
Brave and Flight Centre deliver a masterclass in marketing travel in a lockdown.
BITE Focus
“Replicating your office experience at home doesn’t work”: Get Sh*t Done X Creativebrief
By Izzy Ashton
Creativebrief partnered with Get Sh*t Done for an international virtual event that explored the new world of work, offering practical advice and support in how to navigate this new normal.
BITE Focus
The ‘biggest peacetime challenge’ for the comms industry?
James Thomlinson, Managing Director of One Green Bean explores how brands can find meaning from tougher times.
BITE Focus
Navigating the new normal
By Nicola Kemp
Ahead of the Get Sh*t Done X Creativebrief event on how to navigate the new normal, we asked the panel how they are getting through the crisis.