BITE Focus
“It’s the biggest issue affecting women and children in this country”
By Izzy Ashton
How Avon, Refuge and Red Consultancy raised awareness of domestic abuse during lockdown.
BITE Focus
“Brands need to act with a conscience”
By Izzy Ashton
How Haribo and Quiet Storm kept childlike escapism going during lockdown.
BITE Focus
“You’ve got to earn your place as a brand”
By Izzy Ashton
How WaterWipes and The Brooklyn Brothers pivoted their marketing strategy to be a support network for parents in the midst of the pandemic.
BITE Focus
BITE’s Big Lockdown Read: Part 2
By Izzy Ashton
Finding time to switch off has perhaps never been simultaneously more difficult or more vital to both our mental health but also our own personal development.
BITE Focus
“We’re doing more than selling soap”
By Izzy Ashton
How MullenLowe and Lifebuoy put a forty-year partnership to the test to relaunch the brand in the UK during lockdown.
BITE Focus
“Sometimes it is good to just switch off and step back”
By Izzy Ashton
How CALM and adam&eveDDB worked together to control consumers’ online news consumption in the wake of the Coronavirus crisis.
BITE Focus
“Trust your team, trust your clients, trust the work”
By Izzy Ashton
Oreo and Digitas on how vulnerability empowered a creative partnership under lockdown.
BITE Focus
Sky & Shutterstock partner to offer creative help to SMEs during the pandemic
By Izzy Ashton
By giving UK SMEs the opportunity to advertise on Sky for the first time for free, the SME250 scheme underlines the power of an action-orientated approach to marketing in the crisis.
BITE Focus
“The only choice is to use it as a force for good”
By Izzy Ashton
How Football Beyond Borders and Dark Horses turned to virtual worlds to build connections
BITE Focus
BITE’s Big Lockdown Read
By Nicola Kemp
In the midst of a fundamental shift in business and society at large, making the time for learning and reading has never been more vital.
BITE Focus
From Last Orders to getting back on the bar stool
By Nicola Kemp
How Carlsberg and Fold7 elevated brand building in the wake of the Coronavirus crisis.
BITE Focus
“If you are a creative, you need an audience”: How ENGINE and Jägermeister got the (virtual) party started
By Izzy Ashton
In the absence of physical gatherings, brands stepped in to fill the gaps, to support local businesses and keep people partying, even when they were physically separated.
BITE Focus
“Clients get the work they deserve”: How British Gas and The&Partnership showed they are 'Here to Solve', even during coronavirus
By Izzy Ashton
Gone was Wilbur the Penguin and the animated world; in his place was ‘Here to Solve’ focused on driving a change of perspective and shifting consumer perceptions.
BITE Focus
“We are on the right side of history if we speak out”: MRSpride on advocacy, representation and insight
By Izzy Ashton
MRSpride’s event explored the power of agency, the importance of partnerships and of telling marginalised stories in mainstream culture.