By Nicola Kemp
The brand’s marketing chief explained how seeing digitisation as an opportunity rather than an enemy has fuelled brand growth.
By Izzy Ashton
The coronavirus crisis has heightened the lack of public trust in advertising, making it vital that the industry remains focused on driving the trust agenda.
By Nicola Kemp
Shareholders are going to be focused on how firms can deliver against revenue and there will be greater scrutiny on marketing spend with significant implications for the industry.
By Izzy Ashton
As Ogilvy’s Pipe Apprenticeship scheme begins recruitment for 2021, Helen Matthews, Chief People Officer and two previous Pipe apprentices, Lily James and Naomi Nicholl offer their advice.
Jake Dubbins, Co-Founder of the Conscious Advertising Network highlights the very real situation taking place online, where advertising is inadvertently funding climate change misinformation.
At this year's BITE LIVE 2020, Celia Pool, Co-Founder of DAME delivered a marketing masterclass in brand bravery, creating aspirational environmental products and giving back where you can.
The team behind the ground-breaking #wombstories campaign from AMV BBDO and Essity talk bravery, complex storytelling and the importance of listening to every woman’s lived experience.
Anna Dalziel, Founder of 40 Over Forty and Director of Brand at Momentum Worldwide and Tag Warner, CEO of GAY TIMES, tackled the advertising industry’s ageism problem at BITE LIVE 2020.
The This Way Up panel at BITE LIVE 2020 explored how best to focus on and launch a new project, to build your confidence and take your time.
The stereotypes which surround masculinity have long been out of touch with the real lived experiences of men, as Fernando Desouches, Managing Director of New Macho at BBD Perfect Storm explored at BITE LIVE 2020.
The first of adam&eveDDB’s speaker series, #SheTakesOverTalks at BITE LIVE 2020 underlined the need to showcase and amplify the creative work of women in the midst of the coronavirus crisis.
In the midst of the enforced remote working ushered in by coronavirus, employee engagement networks have never been more vital to driving the diversity and inclusion agenda.
With the challenges of the ongoing crisis come new opportunities for brands to creatively connect, as Jo McCrostie, Creative Director at Global explored at BITE LIVE 2020.
Creative advice from BITE LIVE 2020’s storytelling masterclass with Havas London’s Vicki Maguire and Kate Mosse.
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