By Izzy Ashton
We’ve taken a look at the best, and worst, brand campaigns from the tournament, including traditional ad campaigns, social media and even a seven-metre long tapestry.
I know what you’re thinking, not another Cannes round-up, but don’t stop reading now. We’ve been super helpful and have pulled the most talked about work and key speakers into 5 useful trends that you can use for your own planning.
From biomimicry to collective intelligence, the speakers at Nudgestock delivered a similar message, that the world as a whole is greater and more fascinating than the sum of its parts.
By Izzy Ashton
While there is no question that print publications have been and still are struggling, the medium has still not lost its power to delight, shock and engage. What we are seeing is print finding a new relevance in a digital-first world.
Outdoor ads morphing as we move through a city is a polarising thought. Face recognition and location tagging already make it possible for advertisers to know who and where we are.
By Izzy Ashton
The unifying nature of sport creates an incomparable platform for brands, especially as the avenues through which we watch it grow, shift and change. In 2017 the sports market was estimated to be worth around $700billion.
How to design for the future, now. We all have the opportunity to make the future human centric. By taking action on the trends in the present, we have an opportunity to make the future we want to live in.
Politics took a backseat at this year’s Super Bowl as brands chose to spend most of their $5m+ budget on celebrities and good old family friendly entertainment.
By Izzy Ashton
As beauty takes a step forward and we look ahead into the New Year, customers will be asking questions of brands, and the industry as a whole, looking to them to lead the way in diversity, inclusivity and technology.
By Izzy Ashton
Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.
Uber delivers food, Amazon streams music and Spotify puts on festivals. It's time to explore new markets.
By Izzy Ashton
The best brand experiences of the year
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