By Nicola Kemp
Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.
By Nicola Kemp
The sports brands latest campaign from Golin asks athletes not to move to underline the mental health benefits of exercise.
Industry leaders shared how purpose driven marketing can create long-term change at the Renew 2022 conference.
By Nicola Kemp
How AMV BBDO and the Campaign Against Living Miserably (CALM) redefined strength to break the silence surrounding male suicide.
By Nicola Kemp
One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.
By Nicola Kemp
The latest Advertising Association/WARC Expenditure Report forecasts a 15.2% rise in UK adspend, which will reach £27.0bn.
By Izzy Ashton
Iris is encouraging clients to sign up to a new climate charter to put action on the climate crisis at the very top of the marketing agenda.
By Nicola Kemp
A landmark report from MullenLowe Profero reveals the shift to e-commerce is here for the long run, with significant implications for brands.
By Nicola Kemp
To mark International Women’s Month, Creative Equals #ChoosetoChallenge the lack of representation of Muslim women in advertising.
By Izzy Ashton
The team behind this year’s TfL Diversity in Advertising Award-winning campaign from Replens and the Gate on celebrating the joy of intimacy in older age, sharing a bold vision and bringing about change on a big stage.
By Nicola Kemp
Gaming is a mainstream marketing platform for brands, but marketers need to ensure they reflect and respect the gaming ecosystems they appear in.
By Nicola Kemp
The brand’s disruptive new AR-led campaign disrupts category norms and signals the rise of immersive digital experiences in ecommerce.
By Nicola Kemp
The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.
By Nicola Kemp
Stereotypes in the media and online are fanning the flames of the UK mental health crisis for men under 35 according to new research from UM.
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