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November 13th 2024

Alison Hammond adds sparkle to Christmas as the Very Godmother

The campaign taps into hun culture as Hammond helps shoppers solve Christmas conundrums.

Georgie Moreton

Deputy Editor, BITE Creativebrief

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Alison Hammond adds sparkle to Christmas as the Very Godmother

Georgie Moreton

Related Tags

Agencies Featured

The Gate

Users who viewed this article also looked at:

Gap champions individuality with ‘Give Your Gift’ campaign

Why Gen Z’s use of groceries as a status symbol should give brands food for thought

Tesco taps into joy and nostalgia to feed Christmas spirit

The importance of Bystander Training in creating a safer advertising industry

Dawn French’s Christmas fairy returns in M&S Food’s festive campaign

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