Thought Leadership
From the field to the boardroom
Ahead of the Super Bowl industry leaders share how sport has inspired them and their teams
Thought Leadership
Bellwether brightens January with optimistic outlook
By Nicola Kemp
Report reveals the UK marketing industry ended 2023 on a high, recording the strongest growth for a decade.
Thought Leadership
What are you doing to empower your teams to create better boundaries?
Industry leaders must help to create an environment in which creativity can thrive
Thought Leadership
What are you committing to spending more time on in 2024?
Industry leaders share what they are committing to spending more time on in 2024 and what they going to stop saying yes to to ensure that it’s possible
Thought Leadership
Fresh Reads for a fresh year
By Nicola Kemp
Start the New Year with fresh thinking and insight from the Fresh Reads series, in partnership with Women in Marketing
Thought Leadership
Ask better questions
By Nicola Kemp
At the end of 2023 we round up BITE’s Big Questions tackling the key issues that got the industry talking this year
Thought Leadership
Responsible representation drives creativity
At Focus London industry leaders explored the importance of widening the lens and authenticity in creativity
Thought Leadership
2023: A year of resilient creativity
By Nicola Kemp
As the industry heads towards the festive finish line BITE rounds up the best work of 2023
Thought Leadership
BITE X Brixton Finishing School Roundup
Listen and learn from the Brixton Finishing School alumni
Thought Leadership
BITE’s Top Ten Long Reads of 2023
By Nicola Kemp
Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023
Thought Leadership
Creativebrief launches Diversity Drives Creativity report
By Nicola Kemp
The free to download report showcases the most inclusive and commercially impactful creative work.
Thought Leadership
Do brands need to do more to redefine value to consumers in the run up to Christmas?
With budgets for both advertisers and consumers tight, this year the onus is on value
Thought Leadership
Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers?
By Nicola Kemp
In a season of excess, industry leaders consider how to keep sustainability top of mind
Thought Leadership
Crisis, comfort and resilience
Andy Coulson speaks with Nicola Kemp at the Alliance of Independent Agencies’ Festival of Happiness on coping with crisis