Thought Leadership
BITE LIVE 2018
Not every marketing event gives you the Queen of Shops and a BAFTA-nominated screenwriter in the same room. When one does, you know it’s unmissable!
Thought Leadership
Meet the iGen
By David Wiles
In 2018 Good Relations launched the ‘iGen Report’, an event series and research project in conjunction with Instagram, BuzzFeed, VICE, Snapchat and Redbull, to help brands connect more meaningfully with the next generation.
Thought Leadership
Social Media: Is it time to log off?
Debates have started about social media's role and influence on our lives, triggered by data scandals, mental health impact and concerns about the levels of influence being exerted on all of us.
Thought Leadership
Influence Session #12: Loyalty is Dead. Long live Loyalty
By Chris Pearce
Loyalty is big business, worth approximately £92 billion in the UK alone, and an area where everyone seems to be an expert. Yet the received wisdom is often contradictory.
Thought Leadership
Fan Club #2: Can One Person Create a Movement?
By Matt Davis
Well, these feverish times demand people making bold moves. So, we wondered, could one person create a movement and carry huge communities of fans with them?
Thought Leadership
From One Marketer to Another
By Russ Powell
This think-piece discusses the five big challenges marketers are all facing right now: knowing your customer, using social properly, embracing mobile, ensuring your brand is loved, and proving returns.
Thought Leadership
Integer London
Instead of chasing Millennials, it’s time to get real about seniors
Thought Leadership
Where are all the PR briefs going?
Why PR agencies need to PR themselves
Thought Leadership
The Changing Face of Feminism
By Izzy Ashton
Ogilvy hosted an evening event at their offices to discuss the Changing Face of Feminism. The evening set out to look at the splintered perceptions of feminism today through the eyes of their brilliant speakers.