Informed by online pop-up communities, quantitative surveys and in-depth interviews with experts, our report examines the consumer attitudes that are driving new drinking behaviour.
Key take-outs from MSL's morning event where speakers from Innocent, Taylors of Harrogate, and Oracle discussed why everyone should be talking about purpose-led comms.
By Izzy Ashton
At an evening hosted in M&C Saatchi’s London offices, the Visual Diet panel set out to discuss and raise awareness of the impact our visual diet has on our, and more specifically young people’s, mental health.
By Sara Parish
The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.
We gathered invaluable insights and used them to create a clearly defined picture of the threat posed by the Challenger, along with strategic pointers for survival and success as an established brand.
By Simon Long
Ten retailers. Ten festive adverts. One almighty battle for the hearts and minds of the nation.
The latest report from J Walter Thompson’s Innovation Group, explores the urgent need for brands to adopt regenerative, not just sustainable, business practices.
By Ivo Majors
The good news for the drinks industry is that even though the bulk of cannabis is consumed via smoking, THC and CBD cannabis extracts can be added to drinks, opening the door to a new world of flavours and occasions.
We held a special series of events in our main London office to raise awareness of the importance of looking after your mental health, taking steps to end the stigma around talking about mental health at work.
By Izzy Ashton
For Dragon Rouge’s 2018 Autumn Seminars, they hosted a series of sessions designed to Spark, Create and Inspire. Run by various teams from within the agency, each seminar explored important issues relating to brand, design and innovation.
By Steve Earl
Media has always been evolving. But technological change has been disrupting the media landscape for, ironically, tech brands faster than ever in the past few years.
When it comes to launching new food and drink products, the traditional comms approach involves a big ATL budget with a healthy slice for TV, significant trial price offers and a boatload of in-store.
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