By David Sanger
Brand2Life’s morning event explored the nuance of influencers, why the word can be ‘sinister’ and how brands need to perform their due diligence if they’re to make a real impact.
By Nicola Kemp
Breaking taboos, the Army's recruitment & the new wave of creative leaders.
By Nicola Kemp
M&C Saatchi's breakfast panel in partnership with Queer Britain explored LGBT+ representation in culture and why it matters for the industry.
By Izzy Ashton
Gen Z are a generation of creators, a digitally savvy group of individuals whose relationship to brands looks nothing like their predecessors'. They are, as Snapchat and JWT Intelligence present in their latest report, the next generation of Super Creatives.
By Nicola Kemp
As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.
By Izzy Ashton
The role of purpose in driving profit was top of the agenda at Wax/On’s recent Glass Half Full event.
By Izzy Ashton
“Gaming is driven from generation to generation by a simple human truth: people would rather play than work.” Gaming is big business, and, as BBH London explore, it’s become an industry that brands can’t afford to ignore.
We feel first and think second. It’s emotions that drive our behaviour, no matter how logical and level-headed we might think we are. Intermarketing taps into the increasing importance of building emotional brand connections with consumers.
By Izzy Ashton
Tucked away just down from Cannon Street station sits the new Bloomberg offices, one of the most sustainable office buildings in the world where we gathered for Keko London’s Modern Affluence Summit.
By Ben Essen
We need to stop fixating on the tip of the iceberg and understand the power of creativity below the brand’s surface. Because often it’s the invisible interventions and minutiae of creative craft that make the biggest difference.
Instead of trying to save an old-fashioned high street that is no longer relevant, it’s up to retail brands and their agencies to listen to their customers and offer the products, services and experiences they want.
By Izzy Ashton
The launch of the first BITE Trends Report.
By Dom Boyd
Publicis London’s immersive ‘Rare Minds’ event featuring artist and perfumer Paul Schütze showcased a simple truth: brand differentiation is created less by what’s said and more by how you engage the senses.
By Lucy Miller
For the 11th year, Marketing Week Live descended on Kensington Olympia to bring the latest industry trends and marketing thinking to life.
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