Thought Leadership

ASA leans on the marketing firepower of the Meerkat for awareness campaign

By Nicola Kemp

Compare the Market and Acast has partnered with the Advertising Standards Authority to raise trust in advertising

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Thought Leadership

Can the Paralympics be a springboard to more inclusive marketing?

By Nicola Kemp

When less than 1% of adverts showcase disability how can brands better showcase inclusivity all year round?

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Thought Leadership

‘Don’t be focused on one road because you might miss a fork’

By Georgie Moreton

Pete Markey and Tony Miller share the importance of embracing change and trying something different on the latest episode of Behind the Face of Success

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Thought Leadership

Paris Paralympic Marketing Moments

By Nicola Kemp

The Paris 2024 Paralympic Games delivered on brilliant marketing moments, but many stories remain untold

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Thought Leadership

Progressive sports storytelling rewarded at The Gerety Awards

By Nicola Kemp

Sports storytelling from Orange, Adidas and WhatsApp netted Grand Prix awards at the 2024 Gerety Awards

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Thought Leadership

The importance of an Oasis reunion

By Georgie Moreton

Industry experts share new benchmarks for how music events can amplify brand reach and engagement in today’s economy

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Thought Leadership

Should brands be doing more to offer consumers escapism in the midst of the cost of living crisis?

By Nicola Kemp

Industry experts have their say on striking the right tone in economically challenging times

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Thought Leadership

Has the marketing industry underestimated the creative firepower of out of home advertising?

By Georgie Moreton

Research points to the commercial and creative effectiveness of outdoor advertising, but are brands paying attention

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Thought Leadership

How to let go of the summer limbo

By Nicola Kemp

In a special summer edition of the Behind the Face of Success podcast Visha Kudhail and Ed Watson share how they are successfully avoiding the summer slump

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Thought Leadership

Will 2024 mark a watershed moment for equitable sponsorship investment in the Paralympic Games?

By Nicola Kemp

Industry experts have their say on closing an Olympic-sized investment gap

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Thought Leadership

The Olympic round up

By Nicola Kemp

Paris 2024 marked a cultural shift in sports storytelling

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Thought Leadership

Is the 2024 Paris Olympics a watershed for authentic social storytelling?

By Georgie Moreton

Social media has lifted the lid on the Olympic games and given athletes a platform beyond their sporting achievements

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Thought Leadership

How does Charli XCX's ‘brat’ summer prove the power of authentic social media?

By Jeevan Georgina Hammond

Industry leaders discuss how to maintain authenticity in influencer marketing

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Thought Leadership

Are brands still treating ‘real people’ as a marketing gimmick and should they be braver in embracing the messy reality of consumers' lives?

By Nicola Kemp

Leading with lived-experience can provide brands with a competitive advantage

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