By Richard Wise
The terms ‘target’, ‘audience’ and ‘consumer’ have a subtle, pervasively negative impact on all our brand marketing. By being aware of this and placing our focus instead on well-founded human insights, we can develop a productive empathy for the people we want to buy our brands.
By Izzy Ashton
ITV CEO Dame Carolyn McCall on wellbeing, resilience and workplace culture.
By Nicola Kemp
If collaboration is the future of creativity, then does the future demand a more fluid approach to the ownership of creative ideas?
By Ria Campbell
The message to take away from this week is not about whether the ASA’s gender equality rules are right, or indeed if they have gone overboard in applying them. This is about forcing equality, or lack thereof, to the top of the agenda.
By James Hirst
An ever-increasing number of brands and agencies are exploring how best to use tech to enhance how they can get their products and messages in front of consumers and also, how they evolve the products themselves.
However much fake tan is involved, planner Leonie Hondeborg points out some very real benefits brands could reap if they learn from the biggest show of the summer.
By Matt Coombes
While we live in a world where data provides us with a huge amount of insight, it is human potential that moves us forward. Knitting the two together, and taking a longer-term view, can have huge benefits.
The need to drive equality, co-operation, and recovery across the entire planet, as well as drive growth for companies and brands has never been greater. Responsible, conscious, inclusive innovation is the one true hope we have for the future.
ZAK look at the new rules of social and how those under 30 find their place in the subcultures of social media, not through being targeted by algorithm, but by being drawn by the pull of the culture itself.
By Nicola Kemp
Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.
New technologies are transforming our world and healthcare is no exception. But, with such rapid change, how can the industry adapt to ensure it’s not leaving patients behind?
By Chris Barnes
In their latest research, AmazeRealise explored how customer experience is now a key factor in driving business growth. The key? Bring everyone along on your journey.
By Izzy Ashton
From the rise of Netflix to the resurgence of The Guardian, the subscription model is in the midst of rapid transformation with significant implications for brands.
By Nicola Kemp
At Bloom's event last month, a panel discussion explored why both brands and agencies need to change the industry’s approach to failure.
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