By Nicola Kemp
The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.
By Izzy Ashton
A panel discussion hosted by Disney looked at the progressive brands smashing stereotypes, creating room for conversations and shifting the visual language.
By Izzy Ashton
A groundbreaking partnership with the University of Greenwich has shown the power of action when it comes to increasing diversity in advertising.
Our Brexit vote defines how we shop, opening up a whole new category of buyer persona for marketers to explore, creating opportunities to reach out and connect in these most uncertain of times
By Nicola Kemp
In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?
A desire to play an active role is something brands beyond fashion should be leaning into. In their latest Selfhood report, ZAK asks, who are the brands ahead of the curve?
HeyHuman’s Transformative Growth event spotlighted the challenges business leaders face when it comes to transforming their businesses.
In their latest white paper, Somo explore the changing role of traditional and digital banks and consider what the future holds for financial services.
By Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
By Dan Neville
Behind every rational reason for moving to a new home, there are powerful emotional needs to be met. Moving Minds helps us to understand these needs, and how they make movers behave.
By Peter Reid
MSQ Partners' CEO Peter Reid gives his key take outs from #BITELIVE19
Have you met the ‘Conscious Consumer’? They’re demanding that brands show us they care about the planet and demonstrate it single-mindedly.
By Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
By Nicola Kemp
Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.
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