By Nicola Kemp
The growth of direct-to-consumer routes have created new opportunities for brands but long-term shifts in buying behaviours will be built on more than just necessity.
Callum McCahon, Executive Strategy Director & Partner at Born Social introduces the agency’s latest white-paper exploring the four key elements of tomorrow’s great brands.
By Nicola Kemp
Speaking at RESET 2021, the Secretary of State for Digital, Culture, Media and Sport hailed the role of advertising in recovery but added pressure to the sector with upcoming HFSS ad restrictions.
By Nicola Kemp
A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.
In a dedicated trend report, we wrap up key insights and learnings from marketers across the creative industry, from a year of unforeseen challenges.
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE2020, our free week-long virtual event series, which this year was focused on #ThisIsProgress.
By Izzy Ashton
Whether it's live sports or the big family Christmas, perhaps brands can step in to give a little love this year.
By Mark Runacus
Mark Runacus, Co-Founder and Planning Partner at Wax/On introduces the considerations brands should be aware of as we move into Peak festive season.
This in-depth discussion will look at how brands hit the right tone with consumers in the midst of an extended lockdown.
By Izzy Ashton
Equality and inclusivity has to start internally before businesses can offer advice or slogans externally.
Brilliant Noise introduce their new book focused on how to cut through hype about influencer marketing and make it easier for everyone to work with this powerful discipline.
The team behind Bodyform’s #wombstories campaign lift the lid on the creative courage, strategic thinking and commitment behind the most groundbreaking marketing movement of the year.
For the first episode of Lucky General's podcast on intersectionality, premiering at BITE LIVE 2020, we explore who works within the creative industries. What are we doing that's working and what do we need to be doing differently?
Jake Dubbins, Co-Chair of Conscious Advertising Network and MD at Media Bounty explores the hidden dangers of advertising spend and how it can end up funding climate science denial.
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