Thought Leadership
Brands place pause on marketing spend amid negative budget hype
By Nicola Kemp
The Bellwether Report chimed with the ominous sound of decreases in marketing budgets
Thought Leadership
Unstereotype Alliance launches guide to break the myth of backlash
By Nicola Kemp
The Creative Bravery Beyond the Backlash toolkit has been designed to advance inclusive advertising
Thought Leadership
Redefining pain in the workplace
McCann London launched its Pain Pledge with a panel discussion with Nurofen, opening up discussions around pain in the workplace
Thought Leadership
In a world of AI overwhelm is lo-fi social here to stay in fashion communications?
Authentic, at times messy communications is striking a chord with consumers tired of perfection
Thought Leadership
Creativebrief report lifts the lid on the trends shaping marketing today
By Nicola Kemp
Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry Insights report.
Thought Leadership
Is marketing fuelling doom spending?
By Nicola Kemp
In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully
Thought Leadership
‘There’s no creativity without taking a risk’
Top 5 trends from the 2024 Gerety Awards Global jury panel
Thought Leadership
Lead 2025 to focus on growth and value
By Nicola Kemp
The advertising industry’s annual summit is returning in 2025
Thought Leadership
Where did Cool Britannia Go?
By Nicola Kemp
Creative leaders on how the industry can reignite British pride
Thought Leadership
How can brands and agencies better adopt a back to school mentality all year round?
Industry leaders have their say on the importance of continual learning
Thought Leadership
Five must-reads for National Inclusion Week 2024
By Nicola Kemp
Mind expanding thinking designed to drive inclusion 365 days a year
Thought Leadership
New research busts the myth of go woke and go broke
By Nicola Kemp
A global study published by The Unstereotype Alliance proves that inclusive advertising drives profit
Thought Leadership
A return to craft, client bravery and humour
Members of the Gerety Awards jury share the importance of being brave, staying connected to culture and taking calculated risks
Thought Leadership
Is sustainability taking second place to social media in London Fashion Week?
Fast fashion cycles and social media pressures sit at odds with sustainable practices