Thought Leadership
Keep the faith
By Jon Peppiatt
Despite the doom and gloom advertising will remain a highly sought after career choice, writes Jon Peppiatt
Thought Leadership
The Magic of Serendipity in an Age of Efficiency
Wolff Olins’s Milan Kendall Shah on the importance of embracing spontaneity
Thought Leadership
It isn’t just nice to be nice, it’s the future of creative leadership
Wunderman Thompson’s Clare Wilson on the benefits of ‘nice’ leadership from award-winning work to greater staff wellbeing
Thought Leadership
How do you solve a problem like advertising’s talent crisis?
Industry leaders share how their new approaches to talent are helping develop a future-proofed industry.
Thought Leadership
Are brands doing enough to capitalise on the power of influencer marketing to change consumer behaviour?
If used authentically, influencers have the power to sway audiences and increase brand recognition
Thought Leadership
The pitch process is broken; how can it be fixed?
At the Alliance of Independent Agencies’ ‘Making the pitch process fit for purpose’ industry leaders attempt to rectify the current pitching process
Thought Leadership
UK Advertising to supercharge exports with hybrid events
By Nicola Kemp
The UK Advertising Export Group has revealed its plans to boost UK advertising exports this spring.
Thought Leadership
Talent crunch, mental health and marketing that matters
By Nicola Kemp
Catch up on all the big stories from industry conference Renew 2022.
Thought Leadership
Will the 4-day week work for the advertising industry?
By Nicola Kemp
As companies across the UK trial the 4-day week we ask industry leaders if it would work for advertising.
Thought Leadership
How advertising can meet the climate challenge
The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.
Thought Leadership
IPA and ISBA tackle the ‘human and environmental cost’ of pitching
By Nicola Kemp
The new ‘Pitch Positive Pledge’ will launch in May as part of Mental Health Awareness Week
Thought Leadership
Advertising Association and WARC figures signal strong 2022 for UK’s ad market
The UK ad industry is set to continue to see significant growth post pandemic
Thought Leadership
Advertising Association launches Talent Taskforce
By Nicola Kemp
The Advertising Association has set out a new plan to secure the most-skilled, most inclusive and most productive ad industry workforce
Thought Leadership
Has the pandemic brought an end to the season of restrictive marketing?
In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?