Thought Leadership
Has Instagram lost its marketing mojo?
By Nicola Kemp
Critics argue Instagram has lost its way with a series of changes that are too similar to the video streaming service TikTok, is the brand loosing it’s way?
Thought Leadership
What does the great resignation mean for the future of employer branding?
Identifying the right tone and connecting authentically with people has never been more nuanced.
Thought Leadership
Marketing lessons from this year’s Cannes Lions
By Nicola Kemp
Can Cannes really drive change? A look back on the winning work and key themes from the festival.
Thought Leadership
Talk small to think big
By Dan Bowers
Have we forgotten the creative power of small talk?
Thought Leadership
“Stop being lazy, go out and do the work.”
At Impero’s Gender Dynamics event experts discussed how to market to women in today’s ever changing society.
Thought Leadership
Elevating the LGBTQ+ community extends beyond Pride Month
A round-up of BITE’s Pride coverage to elevate the voices of the LGBTQ+ community all year round.
Thought Leadership
Doing Things Differently
By Nicola Kemp
What one thing would you like to see the industry do differently in 2022 when it comes to building a truly inclusive and diverse workforce?
Thought Leadership
Challenge accepted
By Lorna Burt
Lorna Burt, Strategy Partner at Orange Panther Collective, reveals it’s not your budget but your commitment that determines brand success.
Thought Leadership
The lesser-spoken truths about company culture
Working practices are changing radically, making actively protecting and progressing company culture business critical.
Thought Leadership
How do you plan to elevate women in 2022?
By Nicola Kemp
In the wake of the ‘Shecession’ we asked RISE supporters from across the industry how they plan to elevate women.
Thought Leadership
What's keeping brand leaders up at night?
Leading marketers from brands including Pinterest, Guinness and Formula One, opened up on the pressures facing marketers and how agencies can help make their lives easier.
Thought Leadership
How can brands and agencies ensure they avoid Pride Washing?
Policies and meaningful purpose must be demonstrated in June and beyond.
Thought Leadership
‘Creativity is a team sport’
The Gerety Awards Jury Insights panel lifted the lid on the future of purpose driven work and building cultures of curiosity and creativity.