Thought Leadership

Pinterest Predicts what’s popular in 2023

By Georgie Moreton

The social media giant shares its 2023 predictions based on the search habits of its users and considers how brands can help shape the trends of tomorrow

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Thought Leadership

Is purpose the answer to the great resignation?

By Chris Holmes

When an organisation values purpose it can help drive long term relationships

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Thought Leadership

A ‘radical rethink’ on salaries needed to stem talent drain

By Nicola Kemp

New research from the Advertising Association underlines that the industry needs to increase its focus on attracting and retaining talent.

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Thought Leadership

Are brands guilty of adding to consumers' January blues?

By Josie Shand

In place of outdated messaging industry leaders discuss the power of optimism as an antidote for toxic ‘new year new you’ messaging.

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Thought Leadership

How thought leadership can help brands ride the recession

By Andrew Mildren

A new joint study from Edelman and LinkedIn underlines that during a downturn decision makers are hungry for fresh insight.

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Thought Leadership

Lessons from 2022: Your best work is still ahead of you

By Nicola Kemp

The most read long-reads of 2022 underline the importance of creative leadership and creating a future of work which works for everyone.

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Thought Leadership

Change brings new confidence

By Nicola Kemp

The Gamechangers Interview series highlighted the power of transitional leaders in times of uncertainty.

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Thought Leadership

‘If your brand is boring, sack your CMO’

By Nicola Kemp

Top CMOs give their top tips for In-housing in 2023

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Thought Leadership

Should brands be doing more to deliver joy to consumers this Christmas?

By Josie Shand

After a year of hardships, the festive season marks a time to give back and spread joy

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Thought Leadership

How masculinity remains relevant in the workplace

By Georgie Moreton

Hobbs Consultancy and Token Man’s Masculinity in the Workplace event outlines the need for vulnerability in leadership

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Thought Leadership

Hellmann’s underlines the enduring power of purpose

By Georgie Moreton

At Most Contagious Hellmann’s defends its purpose based strategy

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Thought Leadership

2022 was an endurance challenge for Women in Marketing

By Nicola Kemp

With data showing that almost half of women in business feel burned out, the lesson from the Women in Marketing awards was one of endurance.

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Thought Leadership

All I want for Christmas is ads

By Nicola Kemp

The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.

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Thought Leadership

Let’s talk about the F word: What we learned at BloomFest

By Emma Parrish

Emma Parrish shares inspiration and learnings from this year’s BloomFest

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