Thought Leadership
Leaders matter in adland’s talent crisis
Leaders are pivotal in attracting, retaining and investing in talent
Thought Leadership
Have the creative industries failed to embrace the true opportunity of hybrid work?
We ask industry leaders to have their say on the future of creative work
Thought Leadership
From the great resignation to the great resignation regret
By Nicola Kemp
Three quarters of employees report surprise or regret that their new role or company was ‘very different’ from what they were led to believe, according to research from Major Players
Thought Leadership
‘Who’s controlling the money, that's the question.’
Diana Ellis-Hill, Co-Founder of Be The Fox shares the importance of pay parity, strong connections and passion.
Thought Leadership
How brands supported International Women’s Day
The marketing flurry of International Women’s Day is over for another year, but keeping up momentum all year round is essential for progressive brands.
Thought Leadership
How Nurofen and McCann are closing the Gender Pain Gap
McCann’s ‘Go Hug* Yourself’ event highlights the importance of Nurofen’s See My Pain campaign in closing the gender pain gap
Thought Leadership
Is generational marketing still relevant in an era when age no longer equates to a life stage?
By Josie Shand
Thought Leadership
Boundary setting, borderless creativity and resilience
By Nicola Kemp
Louise Lang, Interim Managing Director, Virtue, the agency powered by VICE, on creating the conditions where creativity can thrive.
Thought Leadership
‘Always ask the ‘stupid’ question’
By Nicola Kemp
Sandie Dilger, Chief Strategy Officer at TBWA\London is here to solve your workplace problems as BITE’s new agony aunt.
Thought Leadership
Go Hug Yourself: Part Two
By Nicola Kemp
The second part of our series discusses why International Women’s day demands so much more than performative feminism.
Thought Leadership
‘It’s very unhelpful for brands to be superficial’
By Nicola Kemp
Jessica Gunn, Editor of Waitrose Food on why International Women’s Day demands more than a branded cocktail.
Thought Leadership
Go Hug Yourself: Part One
By Nicola Kemp
The roll back in gender equality means that International Women’s day demands so much more than performative feminism.
Thought Leadership
Is 2023 the year audio advertising will overtake video?
Audio advertising has the ability to hold audience attention and continues to evolve rapidly
Thought Leadership
Will International Women’s Day 2023 be a turning point for performative feminism?
Performative feminism won’t wash with weary audiences