Thought Leadership
‘When it comes to diverse leadership we are going backwards’
By Nicola Kemp
The Blueprint’s Truth About Talent survey underlines how a broken business model is breaking talent
Thought Leadership
How brands should navigate the Threads hype cycle
We asked industry experts how brands should engage with Threads
Thought Leadership
Accelerating awareness to action
Does the new era of brand activism demand a shift from awareness to tangible actions and investments?
Thought Leadership
Ask her to stay
At the UK Creative Festival industry experts outlined the importance of creating a workplace that women want to stay in
Thought Leadership
No such thing as too much merch?
By Nicola Kemp
What brands can learn from the Barbie school of brand experience
Thought Leadership
Fresh Reads: The Brand Book by Daryl Fielding
Henry Windridge, Director of Media and Content EEMEA at Mastercard reviews The Brand Book as part of the Women in Marketing Fresh Reads series, in partnership with Dentsu Creative
Thought Leadership
Threads opens up new opportunities for small businesses
The new social media app has achieved record levels of engagement and gives businesses a new direct line to reach consumers
Thought Leadership
In-housing is not a threat to agencies says IPA report
By Nicola Kemp
New research reveals that agencies must align their agency ambition with the growth of in-house agencies
Thought Leadership
UK Advertising Export Group launches bootcamp to help agencies thrive at SXSW
By Nicola Kemp
The SXSW panel picker bootcamp aims to help agencies find their voice at the conference
Thought Leadership
'Engage with diverse communities for feedback'
By Nicola Kemp
Why Getty Images and Citi are embracing the power of stereotype smashing
Thought Leadership
Do brands need to do more than offer consumers’ ‘empty empathy’ in the wake of permacrisis?
In times of crisis brands must find ways to create authentic connections with consumers
Thought Leadership
Authentic allyship extends beyond Pride
By Nicola Kemp
Industry leaders on how brands authentically communicate support for LGBTQ+ individuals in a tense political climate?
Thought Leadership
Fresh Reads: The Whole Marketer by Abigail Dixon
Alice Yu Yuebo reviews Dixon’s landmark book as part of the Women in Marketing Fresh Reads series, in partnership with Dentsu Creative
Thought Leadership
Does awards culture perpetuate the myth of a frictionless creative process?
Is it time that the industry gets more honest about what it takes to create genre-defining work?