The need to drive equality, co-operation, and recovery across the entire planet, as well as drive growth for companies and brands has never been greater. Responsible, conscious, inclusive innovation is the one true hope we have for the future.
As I settled into my seat at Unbound London 2019, I prepared to be immersed in ideas, technology, start-ups, problems and disruptive solutions all being explored in the name of Global Innovation. I didn’t expect to be so clearly reminded of the need to continue to drive inclusivity, collaboration and shared learnings in commerce, regardless of size or focus.
It is perhaps exactly because of the exciting differences in philosophy and approach that we all encounter exploring brave new ideas that drive progress and growth, that now more than ever we need an innovation festival designed to weave those threads together.
Whether we are in design companies, big private-sector business, ambitious start-ups, creating technology for social good, or forcing investment into inclusive enterprises, the challenges we experience at different levels of scale are usually the same underlying problems, manifest in unique ways.
Start-ups have difficulty doing the hard things and truly finding their audiences in order to scale; scale-ups have difficulty protecting the spirit and vision of their early-funding days; and every mega-corporation yearns to ‘think like a start-up’.
We heard inspiration on how to drive positive, innovation-for-good from sectors as diverse and seemingly apposite as Fintech to Femtech, sometimes on the same panel. From philanthropic mega-corporations, to unapologetically for-profit start-ups solving very real social and economic problems, and everything in between.
The need to drive equality, co-operation, and recovery across the entire planet, as well as drive growth for companies and brands has never been greater. I still believe that responsible, conscious, inclusive innovation is the one true hope we have for the future.
I’m probably more than a little biased, but if there was one thing I’d have like to have heard more about, it would be the need for break-through ideas, collaboration and creativity inherent in Innovating. Maybe I’ll put myself forward to attend and give a talk on it next year!
Unbound looks to me to be a great way to get a multi-dimensional immersion into the world of Global Innovation. We need more Unbounds, all over the world.
Darren guides businesses and brands to discover and embrace the unknown unknowns, to revolutionise their categories, channels and consumer offerings to create new predictable growth. His personal mission is to make brands and products people care about, not to make people care about brands and products.
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