Thought-provoking sessions from our agencies at Ad Week Europe 2017, including robots, the BBC and Brexit. Download the insight from their Creativebrief showcase.

Can Robots Crash the Creative Party?
Jon Goulding, Partner, Atomic & Pete Connolly, Creative Director, MPC Creative

Forget Mad Men vs. Math Men – it’s now Mad Men vs. The Machines. Forward-thinking creative agencies are beginning to investigate how they work with A.I., following the lead set by media agencies. But where does real potential lie and how much will creative agencies have to change? Is A.I. going to fundamentally transform the DNA of how they operate and mean the end of capturing ‘lightning in a bottle’? What skill sets will the ECD of the future need or are they redundant?

http://creativebrief.com/agency/insights/24027/atomic

Should Adland Care about The BBC?
Jez Nelson, CEO and CCO, Somethin' Else

The BBC is one of the great creative forces of UK culture. But its position has never been more challenged. Netflix, Amazon, Apple etc not to mention other broadcasters are battling for talent, formats and audience. Should adland be concerned by a diminished BBC or is this an opportunity for brands to make their mark?

http://creativebrief.com/agency/insights/22349/somethin-else

Open Minds, Open Borders: Keeping Our Doors Open To Talent Post Brexit
Chris Hirst UK Chairman, European CEO, Havas

We stand on the shoulders of giants in creativity here in London. Their energy and culture are what make our industries profitable & instrumental to the health of the UK economy. In our session at AdWeek we'll ask just what we need to keep Britain great when it comes to creativity & how to protect an uncertain future.

http://creativebrief.com/agency/insights/21045/havas-london

The Truth About Britain
Mark Lund, CEO, McCann Worldgroup UK

In a context of increasing uncertainty – political, institutional, & cultural – how do brands calibrate for shifting behaviours, attitudes, & beliefs? Mark Lund, CEO, McCann Worldgroup UK, previewed insights from a new study by the group, "The Truth About Britain," developed in partnership with McCann Truth Central - launching April 2017.

http://creativebrief.com/agency/insights/21267/mccann-manchester

SODA: the four essential ingredients to keep agencies fizzing into the future
Zaid Al-Zaidy, CEO, Above & Beyond

My participation in the IPA’s ‘Fast Forward to the Future’ panel debate at AdWeek Europe inspired some thoughts on the characteristics that will prove essential to the survival of agencies in a challenging and evolving environment. I use the acronym SODA to express these qualities: Simplifier, Open, Diverse, and Agile.

http://creativebrief.com/agency/insights/22831/abovebeyond