Tackling Voice Search within your SEO
Prompted by the rise in voice-controlled devices such as Amazon Echo, Apple Homepod, Google Home and the modern smart phone, voice search has seen some dramatic increases over the last few years.
In 2015, voice search made an insane leap from zero to 50 billion, yes 50 billion. And, if that doesn’t seem extraordinary enough, this was achieved in just one month.
In 2016, we then went and topped our previous records by increasing the number of voice searches by another 20%!
Let’s start with how Google has switched to indexing mobile websites first, not surprising given that the majority of web traffic is now from mobile and 60% of voice search happens on mobile platforms.
So, if you’re an unfriendly bunch who don’t care about your website users’ experiences or the design of the interface they use, then you’re about to feel this personally as you slip slowly down the SERPs (search engine results pages). You’ll also be isolating yourself from this boom in voice searches. Ouch.
Go local. It’s a winner. 80% of all voice search phrases will unsurprisingly include a location and come under local SEO. Your content needs to be answering questions. One simple method is to create a Q&A page or by maintaining an active blog.
You still need the basics.
Make sure your website is easily crawlable by Google. How? Submit a sitemap to Google and Bing and incorporate structured data and schema snippets.
Cortana, Siri, Google Assistant and other voice-controlled devices are not going to be silenced anytime soon so it’s time to roll-up the sleeves and begin to activate SEO for voice technology.
Key take outs:
Voice search is inevitable. In 2015 voice search went from 0- 50 billion and it's still growing to this day.
Go mobile. 60% of voice search happens on mobile platforms. Make sure your site is optimised for user experience on mobile.
Go local. 80% of all voice search phrases include a location and come under local SEO.
Submit a sitemap. Be proactive with your SEO. Submit to Google and Bing for a better shot.
WHO'S LISTENING? TACKLING VOICE SEARCH WITHIN YOUR SEO
Visit RBH's showcase to read the report
CONTACT
Joe Hepburn, Insight Manager, RBH, [email protected]
Dale came to RBH from a strong background in automotive digital marketing. He has been with RBH for over two years working with our largest clients generating huge return on advertising spend through his keen digital eye. He works closely with the insight team and gives valuable, actionable insight for our clients through SEO, digital media and analytics.
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