How can brands use music to overcome generational tensions?
Joanna Barnett, Strategy Director at Truant, on the power of music to bring people closer together and broaden a brand’s appeal.
We’re very excited that in one week we’ll be returning to Picturehouse Central for Modern Marketing 2017.
Creativebrief looks to enable brands and agencies to monitor the flows of the industry around them and to supercharge the success of their marketing activity.
A way we do this is being at the forefront of topics in the industry and 24th May will see us focus on the changing role for agencies in a world of modern brands.
We’re thrilled to welcome an expert group of marketers from across the industry to discuss what is a pertinent topic in today’s industry. Joining us onstage are:
Jennelle Tilling serves as the Global Chief Marketing Officer for KFC and is responsible for the company’s brand marketing, communications, innovation, digital presence, and brand reputation in over 125 countries around the world.
Paul Davies is Consumer Marketing Director at Microsoft UK and has been recognised in Power 100 (Campaign, 2017), Vision 100 (Marketing Week, 2016), Hot 100 Digital Marketers (British Interactive Media Association, 2015), and was Marketer of the Year (2011).
Lisa Wood, CMO at Atom Bank, has 23 years’ experience in marketing and is now building a new mobile bank in tune with how people really want to interact with their money.
Jeremy Ellis is Marketing and Customer Experience Director at TUI and has responsibility for brand strategy, advertising, CRM, PR and customer insights for Thomson and First Choice, as well as overseeing the on-going transition of Thomson to TUI.
This is a line-up to be very excited about and we can’t wait to explore such an important topic with our speakers and everyone who plans to attend this unmissable event.
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