Tom Holmes was recently invited by Stephanie O’Donohoe, Professor of Advertising and Consumer Culture, to talk to an audience of MSc Marketing Communications students at the University of Edinburgh Business School.
The session was entitled “Managing Agency and Client Relationships” and its aims and objectives were to cover an actual pitch case study and examine:
During the presentation Tom included observations on how industry changes are affecting client-agency relationships, the pros and cons of pitches and why creativebrief appeals to the next generation of marketing decision makers.
The Business School has recently played host to a wide range of guest speakers, many of which are open to the wider corporate community. For instance, with a focus on marketing, recent speakers have included: Sir Martin Sorrell, Rory Sutherland and Rob Lawrence (Here There Everywhere).
Currently the most successful brands are those pushing their marketers to be curious, restless and information-hungry in a market that requires constant attention due to the pace of change.
Tom Holmes, Founder and Chairman, Creativebrief
The University of Edinburgh Business School enjoys a long tradition of teaching and research. The School offers undergraduate, postgraduate and executive education programmes in business and management and provides a platform for research, discussion and debate on a wide range of business issues.
As part of the University of Edinburgh, one of the world’s top 20 universities with a rich heritage of delivering education for over 400 years, the School has an international student body typically representing more than 88 countries.
The School’s teaching and research covers six main subject areas, accounting & finance, entrepreneurship & innovation, management science & business economics, marketing, organisational studies and strategy & international business.
The MSc in Marketing and Business Analysis provides students with the theoretical foundations of marketing and introduces students to a range of business modelling approaches relevant to marketing decisions.
The MSc Marketing and Business Analysis aims to provide students with:
A critical appreciation of marketing and management science from both academic and practitioner perspectives
An in-depth understanding of the theoretical foundations of marketing and the application of business modelling in marketing management, the analysis of marketing decisions, business statistics and forecasting, and marketing research methods
The competence and creativity to address marketing and business problems using a range of business analysis techniques through flexible, adaptable and innovative approaches
An understanding of how to undertake qualitative and quantitative research and apply this knowledge in the context of a major study such as a dissertation
An opportunity to interact and study with a range of students and to practice multiple management skills, including communication, independent action and teamwork
An opportunity to develop transferable intellectual and study skills which will encourage a positive attitude to continuing personal development and lifelong learning
The University of Edinburgh Business School is shortly going to be host the sixth international conference on child and teen consumption. This conference aims to generate insights into the experiences and challenges of child and teen consumption by fostering dialogue between academics from different disciplines and between academics, practitioners and policy-makers examining children and young people’s lives through the lens of consumption.
This biannual conference began with a meeting of 200 participants at the European Centre for Children’s Products, Faculty of Business Administration, and University of Poitiers, France in 2004. Further successful conferences were held at The Copenhagen Business School, the Norwegian Centre for Child Research, The Department of Child Studies at Linköping University in Sweden and the Department of Communication, Behavior and Consumption at IULM University of Milan.
The 2014 theme, Being, Becoming and Belonging, is based on the argument that children and young people are human beings as well as human becomings. This means that academics, practitioners and policy makers need to understand the current lived experience of children and young people as well as their development and potential.
The conference will explore what being a young consumer means, and how various consumption practices relate to children’s sense of self. The conference will also consider processes of becoming – cognitive, social, cultural, moral, and historical aspects of children’s development as consumers. The theme also acknowledges the importance to children and young people of belonging – to families, peers, and wider communities, online and offline – for their current and future wellbeing and for their potential to be realised. Belonging also relates to important debates about inclusion, exclusion and integration, and about children’s rights, competencies and vulnerabilities.
The conference aims to provide a stimulating environment for knowledge exchange and debate between academics, practitioners and policy-makers working in different areas, including marketing, advertising, media, health, education, food, fashion, literature, and the arts.
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