Virgin Atlantic shows that consistency is the cornerstone of success
Virgin Atlantic remains committed to its DE&I agenda because there is clear evidence it has a positive impact on the brand, writes Alice McGinn Strategy Partner at Lucky Generals.
The launch of the first BITE Trends Report.
Published every quarter, Issue 1 takes in everything from Mothercare’s empowering campaign celebrating the beauty and reality of the post-birth body to M&C Saatchi’s project with Rankin examining our Visual Diet. There’s even a City Focus from Golin, walking us through the bustling streets of Stockholm.
As you may know, BITE also offers readers in depth interviews with some of the industry’s most inspiring minds. This quarter we heard how Vicki Maguire, Grey London’s CCO, is looking for a revolution, not an evolution. And we spoke to Pizza Hut’s Sales & Marketing Director, Beverley D’Cruz about the brand’s bold new platform as well as the importance of collaboration.
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