Jaguar Land Rover, Digital Voices and The Independent were amongst the brands and agencies that picked up awards at the Global Women in Marketing Awards 2024. 

The Best Leader in Marketing (Brand) went to Amy Mason, Head of Marketing and Communications at Bidwell UK. Lucie Laurendo, Head of Product Marketing at Equativ, was awarded the  

Best Leader in Marketing (Agency/AdTech).

The Equality Advocate of the Year Award was won by Andrew Morley, Chief Revenue Officer at The Independent. JLR (Jaguar Land Rover) picked up the 2024 Women in Marketing Company of the Year Award.

The Creative Marketer of the Year Award was won by Yaa Boateng, Managing Director and Chief Creative Officer at The Storytellers.

The Special Award for Outstanding Contribution to Marketing, Brand was awarded to Dr.Charlene Thomas, Senior Vice President of Marketing at Def Jam Recordings. While Jennifer Quigley-Jones, Founder and CEO of Digital Voices, scooped the Special Award for Outstanding Contribution to Marketing, Agency.

The WIM Copywriting Award, which goes from strength to strength thanks to the consistent cheerleading of Vikki Ross, was awarded to Emily Lyhne-Gold, Senior Copywriter at Cuckoo.

Ade Onilude, Founder and CEO of Women in Marketing Community Interest Company, said: “The WIM Global theme for 2024 is the year of The Exemplar. 2024 marks the twenty year anniversary since the creation of the first Women in Marketing event to celebrate International Women’s Day. This evolved to the launch of the awards in 2010. In its fourteenth year, we continue to celebrate the ‘exemplary’ work of those influencing and impacting the evolving global landscape of marketing.”

Onilude shared that the 2024 awards paid homage to the industry’s educators; namely marketing scientists. A focus reflected by this year’s awards co-hosts, Dr Eva Kipnis, Professor of Marketing at the University of Bradford School of Management, and Dr Samantha N.N.Cross, FW.Olin Distinguished Chair of Global Business, Babson College in the US. 

“On behalf of Women in Marketing CIC we send deep gratitude to all our partners and supporters,” added Onilude. 

Dr. Sal Jarvis, Deputy Vice-Chancellor for Education at the University of Westminster, who opened the awards which were held at the University, paid tribute to the work of Women in Marketing. She said: “The Women in Marketing awards are an important recognition of the impact of women, and of male allies, in this work worldwide.”

Jarvis continued: “At the University of Westminster, we are delighted to be hosting these important awards. Our University priorities of inclusion, sustainability and wellbeing mean that we are committed to breaking down the barriers to success everywhere. We are embedding the United Nations Sustainable Development Goals (SDGs) into our teaching and are particularly proud of our contribution to SDG 5, Gender Equality."

Dr. Eva Kipnis, Professor in Marketing School of Management University of Bradford, and co-presenter of the 2024 Women in Marketing Awards, explained: “History shows many women at the forefront of innovation and social progress, although their pioneering contributions and legacies in the advancement of our world are often unsung. In this context, Women in Marketing is a transformational force that consolidates, celebrates and elevates the rich talent, creative spirit, and impact of female marketers worldwide.”

Her fellow co-presenter, Dr.Samantha N.N.Cross, FW.Olin Distinguished Chair of Global Business, Babson College in the US, added: “The contemporary complexities and pace of change in our world require rapid development of new knowledge, innovative marketing approaches, and stellar training of versatile and empathetic marketers. We champion this premise in our work as marketing academics, and our presence as co-hosts in the University of Westminster is a powerful testament to WIM’s commitment to promoting the mutually enriching collaborations between different facets of our discipline.”

Women in Marketing’s commitment to celebrating female leadership and innovation extends beyond an individual awards cycle. The organisation champions changemakers all year round. 

Earlier this year Onilude urged the industry to look outwards to be more creative. She explained: “Marketing is in perpetual crisis mode. We need to look upwards and outwards and recognise the role of the marketing industry and the people making the work in driving business forward.” To mark the 20th anniversary since the creation of the first WIM event, Onilude also paid tribute to the industry leaders who helped the organisation to thrive. 

Creativebrief is proud to be the media partner of the Women in Marketing Awards.