Getting Your Mojo Back
isobel interviewed founders and C-suite execs from 12 fast-growing challengers including Ben Branson of non-alcoholic spirit alternative Seedlip and Kabuto Noodles’ Crispin Busk, identifing the key unifying characteristics that link to their success. We’ve taken these insights and distilled them into 10 lessons on how brands that are in a bit of a rut can re-ignite growth and get their mojo back.
AUTHORS
Christi Tronetti, Marketing Director, isobel
Sarah Sanford, Planning Director, isobel
Key take outs:
Having a great product that you really believe in is the most important starting point for any brand.
Brands work best with a clear mission that everyone can get behind.
Simple messages and customer experiences are the most powerful.
Brands thrive when they stay close to their consumer.
Consistency is crucial. All touchpoints, from the packaging, to the website, to the communications, should work together.
GETTING YOUR MOJO BACK
Visit isobel's showcase to read the report
CONTACT
Christi Tronetti, Marketing Director, isobel, [email protected]
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