In 2020 of the top 200 bestselling business books, only 17 were written by women. That’s equal to the number of business bestsellers written by men named John or Jon. A statistic that is a compelling reminder of the importance of widening the lens and bursting the male-dominated bubble of thought leadership in the marketing industry.

The Women in Marketing Fresh Reads series, in partnership with Creativebrief, was launched to successfully puncture this bubble with inspiring reviews of books that turn the page on a new era of marketing.

Launching the series last year, Ade Onilude, Founder and CEO of Women in Marketing, a community interest company, explained that the new series reflects the focus of the community in 2023; Flow. She hopes that the focus on female authors will remind marketing leaders of the importance of finding and growing their own unique voice.

Onilude points to the Toni Morrison quote: “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it”.

She continued: “I hope this focus on female authors will remind marketing leaders of the importance of finding and growing their own unique voice.”

With the importance of getting your New Year creative flow going here is a reminder of some of the best Fresh Reads in the business to kickstart 2024. 

The Urgent Life by Bozoma Saint John

Kai Deveraux Lawson, Host of Mixed Company Podcast and Creator of Mylifeofkai.com, reviews The Urgent Life by Bozoma Saint John. 

The Brand Book by Daryl Fielding

Henry Windridge, Director of Media and Content EEMEA at Mastercard reviews The Brand Book. 

The Whole Marketer by Abigail Dixon

Alice Yu Yuebo reviews Dixon’s landmark book. 

The Future of You by Tracey Follows

Maral Kalajian reviews Tracey Follows thought-provoking book.