Creativebrief has launched the second instalment of its Diversity Drives Creativity report which underlines the continued creative and commercial firepower of consistent investment in inclusion.

The report showcases some of the most progressive agencies and brands successfully moving the dial by creating commercially successful and inclusive creative work.

The launch marks the second time Creativebrief has released a dedicated report showcasing the link between diversity and commercial effectiveness. It also follows in the footsteps of the long-running Rise Trend report, produced in partnership with Creative Equals.

This year alongside showcasing work from the Creativebrief community, the report includes insights from industry leaders and learnings from brands including Virgin Atlantic and Diageo. As well as insights from Voices, BITE’s dedicated channel for best practice in inclusion.

Katharine Pebworth, Head of Marketing & PR at Creativebrief, explained: “At Creativebrief we’re lucky enough to see brilliant, inclusive and effective work all day, everyday on our intelligence platform. In this report we aim to distil a selection of this work to inspire marketers and give clear examples of how purpose driven, inclusive campaigns truly drive effectiveness and results.”

She continued: “It’s been a real joy to bring this together as a team for a second year and we hope it helps inspire future campaigns.”