Creativebrief has launched a new report underlining that diversity is the engine of commercially impactful creative work.

The #DiversityDrivesCreativity report showcases some of the most progressive agencies and brands successfully moving the dial by creating commercially successful and inclusive creative work.

The report, which is free to download, follows on from Creativebrief’s long-running #DiversityDrivesCreativity social media series. The initiative sees staff from across the business highlight the best inclusive work from the Creativebrief platform every month.

Katharine Pebworth, Marketing and PR Manager at Creativebrief, explained: “It’s been important for us to curate the #DiversityDrivesCreativity report this year, evolving our monthly social media spotlights, to shine a light on some of the best-in-class diverse and inclusive work across our platform.

She continued: “By celebrating some hero case studies, detailing the challenges, strategies, creative thinking and results of each piece of work, we hope to inspire marketers and remind them that creating truly inclusive work can only be a good thing. The brands and agencies featured are pushing forward an agenda of change which we hope will continue to evolve and drive the industry towards more impactful and inclusive creative work.” 

The business case for diversity is well made. According to the Heat Test Report, 68% of brands with representative ads saw a stock gain of 44% in a seven-quarter period.  

Inclusion is also a competitive advantage in the war for talent. Research from McKinsey shows that over half (52%) of those who leave their jobs feel like they don’t belong.

Fill in the form below to download the report.