Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023
As we collectively shuffle towards our festive finish line, taking the time to look back on a year like no other is a welcome reminder of the power of listening in the midst of unrelenting and at times confusing change.
As DEI expert and host of Mixed Company Podcast Kai Deveaux Lawson explained so powerfully: ‘the truth is the best weapon we have’.
While Tik Tok influencer Rob Mayhew’s insight into pace and self-compassion was a compelling reminder that creative careers are increasingly a marathon and not a sprint.
From breakthrough work to the Barbie movie, 2023 was not short on reminders of how the creative industry is capable of shaping culture. Yet as BITE’s Top 10 long reads so aptly underline it’s the people behind the work who successfully drive culture forward and challenge us to approach problems with fresh thinking and renewed energy.
1. ‘You are not too old and you are not too late’
Rob Mayhew, Creative Director at Gravity Road and TikTok phenomenon on the power of developing your own, original voice.
2. How VMLY&R Health and Gilead use AI to highlight breast cancer
Ahead of World Cancer Day, we lifted the lid on how the ‘Paintings of Hope’ campaign used AI to change drug approval laws.
3. ‘The truth is the best weapon we have’
Kai Deveraux Lawson on stepping away to find peace, speaking truth to power and the radical act of rest.
4. The Power of Hype: Marketing lessons from the Barbie Movie
Tom Linay, Content Business Director, Digital Cinema Media, unpacks the cultural firepower of the Barbie movie
5. ’Change your words, to change the narrative’
New campaign from CPB London punctures the problem that one in five British men has no problem with sexist language.
6. ‘Always be a voice for people who haven’t got one’
Beth Gordon, Trade Marketing Director at The Independent, underlines the power of purpose in marketing.
7. ‘If you are not confident about creativity why are you here?'
Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing
8. Will AI kill creative teams in 2023?
Can technology be used as a tool for creatives or will it undermine the creative process?
9. ‘When it comes to diverse leadership we are going backwards’
The Blueprint’s Truth About Talent survey underlines how a broken business model is breaking talent
10. ‘Gender inequality still stifles women’s unique potential’
Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards
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