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All I want for Christmas is more ads
The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.
Nicola Kemp
Editorial Director CreativebriefIn a world of ever-decreasing certainties, the enduring hype of the Christmas advertising season is a welcome reminder of advertising’s role in culture.
John Lewis delivers on the festive hype year in, year out. Yet the 2024 Christmas advertising season was far more than a one-hit wonder.
Disney’s stand-out campaign from Adam&EveDDB underlined the magic of long-form storytelling. While VML’s lavish campaign for Boots was the Christmas casting choice of the season with Bridgerton star Adjoa Andoh in the starring role of Mrs Claus.
BBH London and Tesco beautifully articulated the painful truth of the empty chairs around many of our festive tables this year. A pitch perfect piece of storytelling which underlines that Christmas is not the most wonderful time of year for those experiencing the sharp edges of grief. It is not possible to watch it without shedding a tear.
The necessity of breathing space in the hectic festive season was the insight that cuts through in Starbucks’ Christmas campaign from TBWA\London. The ‘Drink In Breathe Out’ ethos will resonate with consumers and marketing professionals alike at this increasingly hectic time of year.
So with that spirit of slowing down front of mind, sit down, relax and enjoy the best of the Christmas advertising season so far in BITE’s annual festive advertising round up:
Very kickstarts Christmas shopping bonanza with Flamingos and Charli XCX
Argos rocks into Christmas with upbeat campaign from T&Pm
John Lewis unveils festive second chapter of three-part trilogy
Sainsbury’s teams up with the BFG in phizz-whizzing Christmas spot
Morrisons brings back oven gloves for Christmas spot
Asda unleashes the Christmas Gnome squad
M&M’s partners with holiday film ‘Red One’
Aldi’s Kevin the Carrot is back for his ninth season of Christmas ads
Waitrose Christmas whodunnit keeps audiences guessing
Which? launches festive advertising campaign
Mrs Claus brings the beauty to Boots in festive spot
Will Christmas 2024 be the ultimate silly season?
Freemans and Sophie Ellis-Bextor deliver Christmas shopping convenience
Chelsea Football Club launches festive ‘Wrap Up Warm’ campaign to tackle homeless
Debenhams calms Christmas shopping chaos with new campaign
M&S Clothing and Home shakes up Christmas
Festive ad spend to reach £10.5bn in 2024
Amazon delivers joy for Christmas
Matalan has customers' backs through the chaos of the festive season
Greater Anglia’s Red Hare takes customers on a Christmas journey
Jo Malone London’s pop-ups offer festive shopping fun
Etsy gets to know Where’s Wally in Christmas spot
O2 tackles data poverty in festive campaign
Starbucks offers moments of peace during Christmas stress
Shaun the Sheep is back for Barbour in festive spot
Post Office aims to reduce festive stress with CGI
Disney wins Christmas with feel good film
Dawn French’s Christmas fairy returns in M&S Food’s festive campaign
Tesco taps into joy and nostalgia to feed Christmas spirit
Alison Hammond adds sparkle to Christmas as the Very Godmother
Gap champions individuality with ‘Give Your Gift’ campaign
John Lewis takes audiences on a journey to find the perfect gift
Agencies Featured
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