Catch up on all the big stories from industry conference Renew 2022.
If there was ever a year which offered the promise of renewal it is 2022. In the wake of a pandemic that ushered in both intense pressure and new possibilities, grasping the opportunity and challenges that come hand in hand with change is at the very top of the industry agenda.
This year’s conference from the Advertising Association, IPA and ISBA, Renew 2022, opened up a wide-ranging discussion on the role and responsibility of the industry for supercharging this once in a generation reset moment.
As Nadine Dorries MP, the Secretary of State for Digital Culture Media and Sport, reminded delegates in her keynote speech: “Advertising is the backbone of our creative industries, which more and more are the strongest sources of global power.”
Here are a selection of key stories from the conference:
The UK ad industry is set to continue to see significant growth post pandemic
The Advertising Association has set out a new plan to secure the most-skilled, most inclusive and most productive ad industry workforce
https://www.creativebrief.com/bite/advertising-association-launches-talent-taskforce
The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.
https://www.creativebrief.com/bite/how-advertising-can-meet-climate-challenge
Industry leaders shared how purpose driven marketing can create long-term change at the Renew 2022 conference.
The new ‘Pitch Positive Pledge’ will launch in May as part of Mental Health Awareness Week
https://www.creativebrief.com/bite/ipa-and-isba-tackle-human-and-environmental-cost-pitching
The All In Action Plan has revealed the next three actions for a more inclusive industry at RENEW 2022 today.
https://www.creativebrief.com/bite/gender-ageism-and-asian-talent
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