Jake Dubbins, Co-Chair of the Conscious Advertising Network and MD of Media Bounty on why the industry needs to place responsible advertising on the top of the business agenda.
Jake is Co-chair of the Conscious Advertising Network (CAN), a cross industry group that believe that the ethics must now catch up with the technology of modern advertising. As well as being Co-founder and managing director of Media Bounty, a creative social media agency with a conscience. Advising clients as diverse as Bodyform, method, ecover and The Meatless Farm on using social to drive long-term brand growth. Jake is a passionate advocate of business as driver of social good. Media Bounty has funded the purchase of nearly 700 acres of critically threatened habitat through World Land Trust and the agency team volunteer for environmental, homeless and social cohesion charities.
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