Interviews

“Consumers now expect the brands they support to be as committed to their mission as they are to their actual products”

By Izzy Ashton

Tom Szaky, CEO & Founder of TerraCycle and Loop on the move to a zero-waste lifestyle, shifting consumer expectations and the importance of keeping recycling front of mind.

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Interviews

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK

By Nicola Kemp

The music industry has been at the sharp end of the coronavirus crisis, but collaboration and creativity remain top of the agenda.

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Interviews

“Normal was a bit shit for a lot of people”

By Nicola Kemp

To mark Conscious Advertising Month, Jake Dubbins, Co-Founder of Conscious Advertising Network, explains why now is the time for an industry reset.

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Interviews

“You have to know the rules to break the rules”

By Izzy Ashton

Trevor Robinson OBE, Founder and Creative Director at Quiet Storm on the latest iteration of Create Not Hate, the importance of stubbornness and creating ads that make him laugh.

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Interviews

“I think we are too tolerant of inaction”

By Izzy Ashton

Jo Arden, Chief Strategy Officer at Publicis•Poke on workplace culture, behavioural change and why we as an industry need to get more vocal, urgent and radical.

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Interviews

“We’ve changed the rhythm of the agency quite significantly”

By Izzy Ashton

Emily Winterbourne, Managing Director at Impero on strength in agility, brands behaving differently and the importance of prioritising flexible working.

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Interviews

“We have got louder and are doing more”: How Beavertown pivoted to see exponential growth under lockdown

By Izzy Ashton

Beavertown’s Founder Logan Plant and Marketing Director Tom Rainsford share how the brand has chosen to pivot and look for the positives to drive growth in lockdown.

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Interviews

“I feel like there could be the beginnings of a really great creative renaissance”

By Izzy Ashton

Laura Jordan Bambach has recently taken over one of the most high-profile roles in UK advertising. The CCO of Grey London makes the case for the power of creativity.

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Interviews

Amy Williams, Founder, Good-Loop

By Izzy Ashton

The founder of the ethical advertising platform Good-Loop is a trailblazer for a new era of conscious consumption.

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Interviews

Myles Hopper, Founder, Mindful Chef

By Izzy Ashton

The rise of the Mindful Chef brand is a compelling tale of the opportunity for direct to consumer brands to capitalise on the appetite of experience-hungry consumers.

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Interviews

“It’s not about you it’s about me”: How TENA broke marketing’s last taboo

By Nicola Kemp

Lisa Myers, Marketing Manager at TENA, shares the behind the scenes story of how the brand broke the silence surrounding older women with its ‘Ageless’ campaign.

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Interviews

Audio’s intimacy effect

By Nicola Kemp

At a time when consumers are physically disconnected, the co-founders of audio content company Novel believe that branded podcasting could come of age.

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Interviews

“What we need to do is look after each other”

By Izzy Ashton

As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.

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Interviews

Lucy Button, Head of Marketing, BioBeats

By Izzy Ashton

As the UK looks ahead to a more sustained period of remote working, Lucy Button, Head of Marketing at BioBeats shares some insight into how individuals and businesses can best support mental wellbeing while doing so.

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