By Izzy Ashton
"We wanted to create a place that was for everyone, no matter if they hadn’t worked out since PE or were a top athlete. Most importantly we wanted to build a community."
By Izzy Ashton
"For us our biggest message was, and this was the hardest thing to convince investors of; we’re not appealing to an age group, we’re appealing to an attitude and a state of mind."
By Izzy Ashton
"It’s a tough world in entrepreneurship. You will keep failing at things in order to grow and strengthen your business. You will hear a lot of no’s to start with. Learn how to listen, to your customers and data."
By Izzy Ashton
"One of the key opportunities now is thinking about marketing outside of what we would consider traditional marketing and looking at yourself as a growth function."
By Izzy Ashton
"Right now, we need a revolution, not an evolution."
By Izzy Ashton
"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."
By Izzy Ashton
"The last few years we’ve got very caught up in advertising mechanics and actually, when something’s just cool, that’s what we end up talking about. There’s nothing wrong with that."
"For me, when other brands are starting to enter your ground, you need to leave it and embark on the next journey."
By Izzy Ashton
"I like learning new stuff because in theory you’re meant to be the expert or teacher at this stage, but I get as much of a kick out of being a pupil, learning and then sharing those learnings."
By Izzy Ashton
"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."
By Izzy Ashton
"If you’re ambitious, determined and driven, there really should be no limiting factors to what you can achieve."
By Izzy Ashton
"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."
By Izzy Ashton
"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."
By Izzy Ashton
"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."
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