By Nicola Kemp
Busting the myth of the ‘boring’ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.
By Izzy Ashton
It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.
By Izzy Ashton
Merging the world’s oldest ad agency with digital network Wunderman is no simple challenge. Yet as clients increasingly demand a seamless integration between data and creativity Tamara Ingram, Chairman at Wunderman Thompson lifts the lid on the challenges ahead.
By Izzy Ashton
“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.
By Izzy Ashton
When it comes to advertising leaders shaping culture beyond the realms of the industry there are few better examples than Mark Runacus, who as chair of PrideAM has led the creative charge pushing for better LGBT+ representation.
By Izzy Ashton
In an era in which brands are being accused of ‘woke-washing’, Marie-Stella Maris is an example of what a brand can be when purpose lies at the heart of its customer-proposition.
By Izzy Ashton
As an active member of PrideAM, Richard Miles is on the vanguard of a new breed of creatives ensuring greater representation and cultural currency in advertising.
By Izzy Ashton
As part of Kindred’s all female management team, Sinéad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.
By Izzy Ashton
“I got very comfortable with feeling uncomfortable from a very young age.”
By Izzy Ashton
"In our job it’s important to put your phone down and look around you. All the insights you’ll ever need into people’s behaviour are right in front of you."
By Izzy Ashton
"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."
By Izzy Ashton
"Scare everyone. Be the fresh, fearless, new talent that makes everyone envious of what you bring to the party."
By Izzy Ashton
"I want to ensure our independence means we have transparency, flexibility and collaboration woven into our DNA."
By Izzy Ashton
"I think we’re gradually tuning in to the fact that we can and should spearhead change in all its forms. That we have the platform to actively tackle lazy stereotypes and that in doing so we can be more relevant."
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