Interviews

‘It can be really easy to make assumptions based on gender’

By Nicola Kemp

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

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Interviews

How Avon redefined what it means to be a socially conscious brand

By Nicola Kemp

The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon's CMO, Özlem Çitçi.

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Interviews

How Johnnie Walker redefined aspiration with sustainability and inclusivity

By Nicola Kemp

Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with the new luxury consumer

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Interviews

‘We have to make sure we aren’t going backwards’

By Nicola Kemp

Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Interviews

Courage, curiosity and frictionless experiences

By Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Interviews

‘Gender inequality still stifles women’s unique potential’

By Nicola Kemp

Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards

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Interviews

‘We have to bring equality back on the agenda’

By Nicola Kemp

Nishma Robb, Vice-President of WACL and Senior Director of Marketing, Brand and Reputation EMEA at Google and Rania Robinson, President at WACL and CEO at Quiet Storm on how the 50% CEO Playbook can level the playing field.

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Interviews

‘Always be a voice for people who haven’t got one’

By Nicola Kemp

Beth Gordon, Trade Marketing Director at The Independent, underlines the power of purpose in marketing.

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Interviews

Should’ve played the long game

By Nicola Kemp

Liz Baines, Head of Planning at Specsavers on freeing yourself from the conveyer belt of micro meetings to make a long term impact.

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Interviews

How LinkedIn is leading a workplace revolution

By Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

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Interviews

New Britannia: what brands should know about the national mindset in 2022

By Nicola Kemp

Lucy Crotty, Cultural Strategy and Insight Lead at ITV on the power of common ground in an age of polarisation.

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Interviews

‘Salaries are increasing by 100%’

David Nobbs, Managing Partner and Head of Consumer at The Grace Blue Partnership on the price of talent and the truth about ‘the great resignation’.

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Interviews

Sport has the power to change the world

By Nicola Kemp

A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.

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