By Izzy Ashton
“In the world of premium luxury lifestyle brands, it is important that you don't do anything that will erode brand affinity. It is very hard to be considered luxury and not be socially and environmentally aware."
By Izzy Ashton
“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."
By Izzy Ashton
“TV's not dead, it's having babies. We've got more screens than we've had before and more demand for content from those screens. And that's going to have a polarising effect."
By Izzy Ashton
“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."
By Izzy Ashton
“The PR industry has the most unfulfilled potential. There has never been a better time for PR to position itself as the lead creative discipline."
By Izzy Ashton
“There's a founder's insanity when you are launching a brand that is so compelling and so much more exciting when you're in it at the beginning."
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in