Interviews
Luke Southern, Managing Director, DRUM
By Izzy Ashton
"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."
Interviews
Anna Carpen, Creative Partner, And Rising
By Izzy Ashton
"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."
Interviews
Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London
By Izzy Ashton
"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."
Interviews
Nick Docherty, Head of Strategy, BETC
By Izzy Ashton
"The way the industry delivers ideas will need to become much more diverse but the fundamental human needs, wants and desires it uses to create an impact will remain."
Interviews
James Myers, Group Managing Director, TVC Group
By Izzy Ashton
“Being channel neutral will be more important than ever. What won't change is the story and narrative will be key."
Interviews
Bert Moore, Chief Strategy & Innovation Officer, Ketchum
By Izzy Ashton
“The PR world is slowly realising that better ideas and better work come out of a specialist environment. And they don't have a history of leading, organising or inspiring specialist talent."
Interviews
Katie Derham, Radio & TV Presenter, Co-Founder, Peanut & Crumb
By Izzy Ashton
"Discovering what really goes on behind the scenes, and what makes companies or institutions tick. There's always a good story, and it's our job to find it and tell it well."
Interviews
Mike Hughes, AMV BBDO & Peter Heneghan, LADbible
By Izzy Ashton
"LADbible is followed on social media by more than half of all 18 to 34-year-olds in the UK alone. This demographic is the most globally connected and socially aware generation ever. They want to be empowered to do good."
Interviews
Dave Cornthwaite, Founder, SayYesMore
By Izzy Ashton
"Any kind of change comes down to mindset, and the less flexible yours is, the more scary change will be."
Interviews
Harvey Cossell, We Are Social & Florian Alt, adidas
By Izzy Ashton
"Openness, honesty and collaboration are hugely important in forging a relationship built on everyone understanding the skills and specialisms around the table."
Interviews
Dan Glover, Creative Director, The Academy
By Izzy Ashton
“You can't please all people all the time, but brands with a social conscious can only be the way forward."
Interviews
Ben Whattam, Founder & Managing Partner, Keko London
“It’s not necessarily going to be a complete move to the one-stop-shop, but the consolidation and rise in choice for clients looking for a simplified approach is going to change the landscape."
Interviews
Matt Waller, Creative Director, Recipe
By Izzy Ashton
"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."
Interviews
David Abraham, Founder, Wonderhood Studios
By Izzy Ashton
“The challenge is to bring better, strong, high content prime time ideas to bear on brand opportunities. Advertising-funded content is only ever going to be, for the time being, supplemental to core campaign goals."