Interviews

‘People crave meaningful experiences’

By Nicola Kemp

In a world of dead-scrolling and marketing overwhelm, Ben McMahon, Founder and Managing Director at Collaborate Global, advocates for a people-first approach

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Interviews

‘Food is one of the main parts of culture, it cannot be forgotten’

By Georgie Moreton

Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment

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Interviews

‘Asking for help is not a sign of weakness’

By Nicola Kemp

Greg Jones, European CEO at Smarts, shares how to build enduring cultural connections and successful creative careers

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Interviews

Setting the pace

By Nicola Kemp

Anna Vogt, VML’s Chief Strategy Officer, on the importance of clarity, perspective and learning to listen to yourself

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Interviews

‘My job is to say yes’

By Nicola Kemp

Jennifer Berry, CEO of Digitas UK, on listening to the next generation of talent, collaboration and calling people in

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Interviews

Brand building in the age of chaos

By Georgie Moreton

Rishi Dhir, Head of Strategy, EMEA at Siegel and Gale, on the power of unexpected creativity

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Interviews

‘Don’t place your plans on pause’

By Nicola Kemp

20 years of Women in Marketing: Founder Ade Onilude on the importance of taking action to propel your creative curiosity and career forward.

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Interviews

‘Subculture is the most powerful tool we have’

By Georgie Moreton

Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche

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Interviews

Joan London proves the power of diverse thinkers

By Nicola Kemp

Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising

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Interviews

‘Focus on potential rather than past success’

By Nicola Kemp

McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture

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Interviews

‘The enemy of creativity is fear’

By Nicola Kemp

Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency

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Interviews

‘If you are not confident about creativity why are you here?'

By Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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Interviews

Building cultural capital in the age of overwhelm

By Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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Interviews

‘It is all about placing a premium on breakthrough thinking’

By Nicola Kemp

Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change

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