Hot Pick
Ocado and Beano team up to fight food waste
To help households make their food go further, Ocado Retail and The Beano have created a cookbook
Hot Pick
Sky Sports embraces the cultural currency of women’s football
By Nicola Kemp
The remix of Stormzy’s track Shut Up elevates the unique energy of the Barclays Women’s Super League
Hot Pick
Freemans campaign steals the spotlight
The Made You Look campaign showcases the brand’s refresh and successfully connects with midlife women
Hot Pick
Disney celebrates 100th anniversary with landmark campaign
By Nicola Kemp
PrettyGreen has brought to life iconic Disney moments in the real world in a new campaign
Hot Pick
Loaf campaign acts as a protest for the right to relax
The Make Loaf Not War campaign from isobel showcases the joy in kicking back and slowing down through song.
Hot Pick
UNHCR and Jellyfish puncture the Back to School bubble
By Nicola Kemp
An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict
Hot Pick
Aldi billboard showcases employees ‘proper raise’
The campaign from McCann Manchester highlights the supermarket’s cheeky tone of voice
Hot Pick
Uber and Mother turn to craft to highlight Reserve service
By Nicola Kemp
The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber
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Co-op donut highlights sweet member prices
The playful campaign from Lucky Generals showcases the Co-op’s new member proposition and pricing
Hot Pick
Adidas and TBWA\London make it impossible to look away
By Nicola Kemp
The Play Until They Can’t Look Away campaign is powered by footballing superstars including Alessia Russo, Lena Oberdorf and Mary Fowler
Hot Pick
KFC capitalises on GK Barry’s cultural clout for burger launch
The Teriyaki Burger launch campaign from Mother London takes a social-first approach with TikTok star
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CALM highlights the unseen signals of suicide with Lioness Fran Kirby
The campaign aims to help tackle the rising rates of suicide in young women under 25
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Yorkshire Tea takes the brew abroad in dancefloor banger
The catchy song and accompanying music video from Lucky Generals underlines Yorkshire Tea is a summer holiday essential
Hot Pick
adidas World Cup kit drop infiltrates Gen Z culture
With the help of TBWA\London the sportswear brand identified cultural hotspots to let fans discover kits for themselves