By Izzy Ashton
In the midst of an uncertain political climate, Argos' Christmas ad from The&Partnership hits the right notes with its focus on pure joy.
By Izzy Ashton
In the midst of a somewhat toxic political climate, the NHS's latest ad is a shining example of what male strength actually looks like and evidence of the transformative power of inclusive creativity.
By Izzy Ashton
The UK has the worst childhood obesity rates in Western Europe; 3.3 million children are overweight according to Bite Back 2030, a youth-led movement calling for the food industry to put the health of young people ahead of profit.
By Izzy Ashton
Greggs celebrates its 80th anniversary this year and so what better way to see out the year than with a Christmas competition that galvanises tens of thousands of their consumers nationwide.
By Izzy Ashton
BT has launched their biggest brand campaign for 20 years, ‘Beyond Limits,’ to champion the digital curriculum in Britain and demonstrate their commitment to a better connected country.
By Nicola Kemp
Avon’s gutsy move to call on Instagram to lift its ban on the female nipple for Breast Cancer Awareness Month is social marketing at its best.
By Izzy Ashton
With trust in the media at an all-time low, and political divisions rife, the Independent have launched a new campaign, ‘Final Say’ from HeyHuman to promote ‘agenda free’ journalism and champion the people’s voice.
By Izzy Ashton
VIRTUE were tasked with creating a new brand strategy for Pandora that is “giving a voice to people’s loves.” As part of the strategy, the brand released a new collection Pandora Me, which is the first to be aimed at a Gen Z audience.
By Izzy Ashton
Partnering with Mercury Music Prize nominated artist Nick Mulvey, ‘Ocean Vinyl’ is the creation of the world’s first playable record made from recycled ocean plastic found along the Cornwall coastline.
By Izzy Ashton
‘The People’s Pie’ from Walker is part of a swathe of ads championing more inclusive representation, not just in the casting but in every aspect of the campaign.
By Izzy Ashton
Macmillan Cancer Support is encouraging people to rise to a challenge with the launch of their Go Sober for October initiative that asks people to give up alcohol for 31 days to raise money for the charity.
By Izzy Ashton
With this campaign for No.1 Living, Hatched is forging towards a new era of more mindful marketing where consumer well-being is increasingly core to branding.
By Izzy Ashton
Pack of Lies aims to champion transparency in the beauty industry, encouraging both conscious consumption from consumers as well as holding the brands creating products to account.
By Izzy Ashton
A 2019 report from think tank Credos found that advertisers fall behind bankers and politicians when it comes to winning people’s trust. Today’s consumers are demanding transparency from brands they choose to buy from, especially from those that may have previously not been partial to trust.
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