By Izzy Ashton
Durex's new brand positioning is an acknowledgement of both the pressures society places on our sex lives, and a reminder that we can choose to cast them aside in favour of a more positive outlook.
By Izzy Ashton
Over the six decades since its conception, the Dr. Martens boot has become a symbol of a rebel spirit, a punk energy that, as the brand’s latest campaign demonstrates, is still alive and well in the DM wearers of today.
By Izzy Ashton
British Gas are building a more emotional connection with customers by reflecting their reality; a naturally inclusive, representative snapshot of modern Britain.
By Izzy Ashton
In the winning campaign of the Channel 4 Diversity in Advertising Award 2019, Starbucks powerfully celebrates the trans community by depicting the agency and happiness that comes from those who are transitioning hearing their name called out for the first time.
By Izzy Ashton
P&O Ferries latest campaign from Publicis•Poke reminds consumers that, despite the politically charged atmosphere and distinct lack of contingency plans, for ferry travel, it’s business as usual.
By Izzy Ashton
When it comes to the environment, young consumers are facing up to a very real fear: eco-anxiety, that feeling of helplessness in the face of a global crisis.
By Izzy Ashton
Chelsea Football Club's latest campaign celebrates the multiculturalism of London, in all its brilliant glory. It reminds us that it’s not where you’re from that matters; rather it’s what shirt you choose to pledge your allegiance to.
By Izzy Ashton
Vue's new campaign reflects the shift in recent years towards more mindful consumption of entertainment, an acknowledgment of the mental cost of constant connection.
By Izzy Ashton
Four years ago Seedlip launched the first distilled non-alcoholic spirit. Fast-forward to 2020 and the drinks landscape has shifted dramatically.
By Izzy Ashton
With the 2020 campaign, This Girl Can demonstrates its commitment to both tackling and dismantling long-entrenched social stigmas around female exercise.
By Izzy Ashton
Bupa’s latest campaign is a call to action, not just to raise awareness but to encourage people to take their mental health seriously, and to prioritise getting the help they need.
By Nicola Kemp
Blue Monday may be the stuff of marketing myths but a purely joyful ad, highlighting the best of the British seaside is a welcome tonic.
By Izzy Ashton
As the climate crisis only becomes more central to the way consumers choose to live, work and shop, fashion retailers are going to have to change the way they produce.
By Izzy Ashton
‘Tuesday’ from Havas London aims to capture the unique nature of the job, how no two days or even moments are the same.
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