Hot Pick

Manifest creates a platform to Lend a Hand during the coronavirus crisis

By Izzy Ashton

We have never needed a unified community more than we do now and Lend A Hand underlines the power of the creative industries to bring those communities together.

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Homebase coaxes consumers out of hibernation and into the garden

By Izzy Ashton

For the UK, getting fresh air is now limited to exercising responsibly once a day but, if you are lucky enough to have a garden or outdoor space, Homebase want you to get out there and enjoy it.

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Women’s Aid highlights coercive control amidst the coronavirus crisis

By Nicola Kemp

A new campaign from ENGINE raises awareness of coercive control at a crucial time.

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Hot Pick

Adidas lets you show off your skills in real time while competing on FIFA

By Izzy Ashton

Adidas' new smart insole is a truly ‘phygital’ experience for the consumer, building a community for players to be part of and to compete within. In these testing times, community is what every sports player, whether physical or digital, will need.

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Hot Pick

YMCA highlight the impacts of spending cuts on young people

By Izzy Ashton

By changing the narrative to focus on the children who each and everyday go without because of budget cuts, this campaign delivers a new urgency to an issue which has been ignored for too long.

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Hot Pick

Starling Bank celebrates the passion and ambition of SME business owners

By Izzy Ashton

By celebrating the ambition and passion of SME business owners, the bank shows a level of empathy that is often missing from financial advertising.

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TENA challenges perceptions of ageing and incontinence

By Izzy Ashton

‘#Ageless’ wants to encourage more open and empowering conversations about female self-image by posing the question, ‘Our bodies change. But why should we?’

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Department for Transport asks for empathy to make transport more inclusive

By Izzy Ashton

'It's Everyone's Journey' is the Department for Transport’s drive to creating a more inclusive transport system for passengers with disabilities, particularly those with non-visible impairments.

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Hot Pick

Eurostar reminds us that ‘you see more when you don’t fly’

By Izzy Ashton

Eurostar is inviting its customers to fully engage with an experience and to be more sustainable in the process. Train travel, the brand believes, might have been the past’s choice of transport, but it should also be the future’s too.

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Hot Pick

Solace Women’s Aid & Twitter reveal the hidden side to domestic abuse

By Izzy Ashton

Solace Women's Aid's campaign is an example of a social media platform using their tools for good, to increase awareness and encourage people to remember that there is always a story behind the selfie.

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Hot Pick

Tesco says it’s ‘about bloody time’ for inclusively toned plasters

By Izzy Ashton

A product like Tesco's plasters in three skin tones demonstrates the power that can come from listening to a community and understanding their everyday lived experience.

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Nissan provides the solution to London’s dirty air

By Izzy Ashton

We all have to play our part in cleaning up the environment we live in but it is schemes like scrappage and areas like the ULEZ, as well as switching to electric vehicles, that will make the real difference.

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Hot Pick

Macmillan depicts the initial emotional turmoil of cancer diagnosis

By Izzy Ashton

Macmillan's latest ad is a lesson in how a charity can compassionately but directly tell people who need them about their services, while also conveying the emotional turmoil people experience when they are first confronted with their diagnosis.

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Hot Pick

Uber Eats brings a little moment of joy to the everyday

By Izzy Ashton

‘Bring It’ reminds us to embrace the moments in life, however small, that can make you smile embodied by a charismatic courier delivering food with a side order of positivity.

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