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OREO and Digitas bring light relief to lockdown

By Nicola Kemp

Escape Rooms, baking and Zoom call upgrades; just three of the activities OREO and Digitas UK put together for their social campaign #stayhomestayplayful.

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Adidas looks forward to when the world of live sport reopens

By Izzy Ashton

‘Ready for Sport’ looks ahead to when sport isn’t being done from your living room but rather played on pitches, courts and tracks around the world.

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Jägermeister and ENGINE show the power of collaboration with #SAVETHENIGHT

By Nicola Kemp

A global initiative to support the nightlife community in the midst of the Coronavirus crisis underlines the power of collaboration.

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British Summer Fruits latest recruitment campaign encourages the UK to pick berries this summer

By Izzy Ashton

As difficult decisions surrounding furloughing and redundancies are made across every industry, British Summer Fruits has pivoted its latest recruitment campaign to encourage people to pick fruit over the coming summer.

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Brands unite to spread positivity with Posters for the People

By Izzy Ashton

A group of the UK’s leading brands have united to spread a little positivity, encouragement and hope to a nation in lockdown.

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Age UK reaches out with its emergency coronavirus appeal

By Izzy Ashton

Alongside individuals and communities coming together to support one another, charities like Age UK are essential in providing necessary, experienced help and assistance to those who need it most.

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Cadbury’s new identity celebrates generosity and goodness

By Izzy Ashton

It is the spirit of generosity and goodness upon which John Cadbury founded his eponymous chocolate brand and it is to this that Cadbury’s new identity returns.

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Tesco Food Love Stories continues with an Easter cooking lesson from nan

By Izzy Ashton

In this new physically restricted world, Tesco wanted to showcase how inventive people are being by sharing meal times virtually.

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Persil pivots to remind people that Home is Good

By Izzy Ashton

Persil’s latest messaging demonstrates how a creative twist can flip a brand’s wording on its head whilst still maintaining the ethos at its heart.

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38 Degrees invites the nation to petition the government to protect the NHS

By Izzy Ashton

Each petition will go live just after the 8pm clap every Thursday evening, a reminder that the NHS need both our applause and our support on an ongoing basis; this can’t just be a one-time action.

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Marie Curie reminds us that not everything is ‘On Hold’

By Izzy Ashton

While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.

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We Are Social create an AR lens that helps people keep their distance

By Izzy Ashton

To try and help people navigate the distancing guidelines, We Are Social developed Snap Safe, a Snapchat AR lens that helps people to stay two metres apart, in response to the United Nation's 'Call to Creatives'.

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UK Out of Home thanks key workers from a ‘Grateful Britain’

By Izzy Ashton

A campaign such as this not only demonstrates the power of brilliant, hard-hitting, attention-grabbing copy, but also what can happen when businesses who would ordinarily be competitors come together to collaborate.

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NoMore raises awareness of domestic violence by asking neighbours to be #ListeningFromHome

By Izzy Ashton

While often the signs of domestic abuse are not always visible, NoMore's campaign message is that, now that we are spending more time alongside our neighbours, we can help to be allies in the effort to stop domestic violence.

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