Hot Pick

BETC London deliver truth and empathy for C&G Baby Club

By Nicola Kemp

The campaign aims to support parents in doing what feels right to them, while rejecting the judgement around their decisions.

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Enterprise encourages people to get back to the things that matter

By Izzy Ashton

This slot is a joyful and nostalgic reminder of what happiness is still out there in the real world, of what there still is to enjoy, safely, about the summer months to come.

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Blue Fuel’s nutrition offering wants to Fuel the Way You Play

By Izzy Ashton

As the world of sport begins to open back up, Blue Fuel’s launch coincides with both professional and amateur athletes’ alike needing to get back to their full playing capacity.

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Viagra aims to shift the stigma and encourage open conversation

By Izzy Ashton

As the subject matter of advertising shifts to encompass a broader conversation about mental and sexual health, campaigns such as this latest from Viagra are helping to challenge and change societal norms for the better.

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Hot Pick

The UK Government encourages the public to ‘Enjoy Summer Safely’

By Izzy Ashton

‘Enjoy Summer Safely’ is both an invitation to the public to return to the things they have missed and a reminder of the safety messages in place.

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Durex’s new normal invites everyone to stay protected

By Izzy Ashton

“This is a call to arms, legs, bums and private parts,” says Durex, reminding people that our new normal doesn’t need to hold onto the stigmas of old.

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RNIB turns the world upside down

By Izzy Ashton

A new campaign invites brands and businesses to turn their logos upside down to draw attention to just how significantly the world has been turned upside down during the coronavirus crisis for people with sight loss.

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The National Trust for Scotland calls on people to safeguard its future

By Izzy Ashton

As the UK makes moves to reopen heritage sites, a campaign such as this highlights the power that we all have to support charities in the long-term to carry out their essential work.

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LGBT Foundation highlights the impact of lockdown on LGBT communities

By Izzy Ashton

'Locked Down and Out' is a powerful example of sharing the lived-experiences of LGBT people to drive empathy and awareness.

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LTA highlights the accessibility of tennis as it invites the nation to ‘Play Your Way’

By Izzy Ashton

Play Your Way is a joyful celebration of playing just for fun, to enjoy the feeling of picking up a racket and just having a go.

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Hot Pick

Paddy Power’s love letter welcomes football back to the pitch

By Izzy Ashton

Paddy Power wants consumers to laugh at the football cliches of years past and in doing so celebrate the cultural significance and joy provided by the game.

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MoneySuperMarket offers consumers financial peace of mind with the Money Calm Bull

By Izzy Ashton

A campaign such as this, accompanied by the vital tools to support consumers, offers people a degree of reassurance and support just when they need it most.

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Fresh Student Living reminds students that there is life on the other side of lockdown

By Izzy Ashton

Whilst there is much for students to be anxious about, the uncertainty of their future being paramount, this digital-led campaign aims to provide some welcome relief, a bit of humour and the promise of good times ahead.

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Hot Pick

#SleepBedless campaign launched by Depaul

By Nicola Kemp

Homeless charity Depaul UK is raising awareness of the catastrophic cost of hidden homeless in a digital campaign created in partnership with Publicis•Poke.

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