By Izzy Ashton
‘Wait for the Greats’ invites us to do just that, to keep the momentum and to celebrate the achievements of inspirational individuals like David Brown.
By Izzy Ashton
It’s an example of the power of reactive marketing, of reflecting the world the brand’s consumers actually live in right now whilst still keeping with KFC's irreverent tone.
By Izzy Ashton
The beauty of campaigns such as this is that it focuses on the reality; on how the generation itself would choose to portray themselves. Where society sees screen-obsessed, they see endless possibilities.
By Izzy Ashton
‘It can happen, it does happen, it will happen’ is an example of the power of communications to challenge unconscious bias and to educate and enlighten people to change.
By Izzy Ashton
A new campaign recognises the unique position the brand is in during these uncertain times, using it as a force for good to bring about long lasting and vital behavioural change.
By Izzy Ashton
The campaign signifies that despite being apart during lockdown, the community can come together and celebrate in the ‘home’ that UK Black Pride have created for them.
By Izzy Ashton
By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.
By Izzy Ashton
Fewer commuters, more people opting to walk or cycle and less planes in the sky have led to lower levels of pollution recorded across London for the first time in years.
By Izzy Ashton
Hubs like Holland & Barrett’s arguably signify the retail concepts of the future, stores that are not simply for purchasing but that can totally immerse the shopper in the brand’s world.
By Izzy Ashton
For many football fans the reality of living with extreme water scarcity is now just one generation away, as a new campaign from Brave for Xylem demonstrates.
By Izzy Ashton
At the heart of this campaign is the recognition that summer isn’t over, that, after months in lockdown, you can still head out and experience the simple joy of a sunny stroll and a cup of coffee.
By Izzy Ashton
The film cuts through the often used marketing slogans of live-laugh-love and namaslay that result in more eyes rolled than pairs of leggings sold.
By Nicola Kemp
The lines of cars at McDonald’s drive-throughs up and down the country were a welcome reminder of just how much consumers are craving a return to normality.
By Izzy Ashton
Whatever your plans this summer, whether you choose to holiday in your garden or at your local beach, this slot is a joyful reminder of the simple pleasure of a good song and the open road.
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