Hot Pick

The North Face gamify the slopes at Tomorrowland Winter

By Izzy Ashton

With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.

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Virgil Abloh and Braun partnership underlines the enduring power of artistic collaboration

By Nicola Kemp

The collaborative approach is a powerful reminder of the ability of a well-executed partnership to elevate a brand above the everyday and connect with consumers through sheer design brilliance.

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Hot Pick

Vanish & The British Fashion Council celebrate fashion’s sustainability pioneers

By Izzy Ashton

A new documentary series from Vanish in partnership with the British Fashion Council, created by Havas London reveals first-hand accounts from those on the front-line of fashion’s move to become more sustainable.

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Hot Pick

EE creates the world’s first 5G AR foosball tournament

By Izzy Ashton

Experiences like this are a reminder of the power of technology to both connect and entertain, to reassure sports fans that the stadiums are there waiting to be played.

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Hot Pick

Relate tackles the taboo around older generational intimacy in advertising

By Izzy Ashton

‘Let’s talk the joy of later life sex’ shines a joyful spotlight on what is usually unseen, igniting conversation and, perhaps more crucially, broader societal acceptance around older age intimacy.

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Hot Pick

GLOBAL encourages brands to advertise outdoors again

By Izzy Ashton

As audiences bounce back, this campaign is a playful reminder of the power of outdoor advertising, to reach the eyes of those you may’ve been missing while we’ve all been stuck indoors.

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Hot Pick

Tesco encourages shoppers to get back to the pubs

By Izzy Ashton

Tesco's ad embodies the compassionate collaboration we’ve seen take place between businesses over the last year, as competitors have realised that as one rises, so too does the whole.

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Hot Pick

McDonald’s reminds us to savour the most important meal of the day

By Izzy Ashton

The slot is a joyful reminder to sit and savour the precious few moments we get during a busy day. To simply enjoy the food in front of us.

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Hot Pick

Lucozade brings the positive energy with its new creative platform

By Izzy Ashton

With a £10m investment and intended reach of 97% of the population between now and the end of this year, Lucozade's new platform brings to life that feeling you get when you are ready to take on whatever lies ahead.

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Hot Pick

With the least pandemic-appropriate slogan, KFC trials other brand’s on for size

By Izzy Ashton

KFC played with new brand slogans in the wake of the pandemic.

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Hot Pick

Anglian Water celebrates the ‘Never Still’ ethos of its staff

By Izzy Ashton

A new campaign from The Corner is a reminder of the work that goes on behind the scenes to ensure the business is striving to support both people and the planet.

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Hot Pick

Alpro reminds us that there is more than one way to save the planet

By Izzy Ashton

Multiple studies have demonstrated that plant-based eating is one of the simplest and most impactful things we can do as individuals to help tackle climate change.

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TikTok invites users to #AskTheCEOs their most burning questions

By Izzy Ashton

The ever-evolving social media ecosystem is one in which users can lean into and learn from a wide variety of creators, rewriting the rules of creativity and success on a daily basis.

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Hot Pick

Motors.co.uk celebrate the emotional significance of our cars

By Izzy Ashton

As the country shakily begins to emerge from a winter in lockdown, the possibility of escaping down the open road has never looked more appealing.

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